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ProwessPR Services
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Strategic Counsel
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Media Relations
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Materials Development
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Editorial Research
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Speaker Placement
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Awards Research and Development
Erin Freeley, Principal of ProwessPR, has more than seven years of successful professional experience in public relations and communications, working both independently and with top agencies including: A&R Edelman, OutCast Communications, Niehaus Ryan Wong and CooperKatz & Company.
Most recently with A&R Edelman, Erin was a senior member of the Technology practice specializing in award winning business and technology media relations programs, corporate messaging and strategic positioning. As a key contributor to the Palm account, Erin oversaw all of Palm’s Web 2.0 initiatives including orchestrating the launch of Palm’s first social media news release and conceptualizing and executing the Palm corporate blog. Additionally, Erin was responsible for pitching and coordinating interviews with media, press release writing and editing, supporting product launch activities and leading the analyst relations program.
Before A&R Edelman, Erin spent over two years at OutCast Communications, driving media/analysts relations and product review programs for Dell's storage, server and software alliances product lines, VMware, an EMC company, and Good Technology. Under Erin’s direction, these companies garnered significant media coverage, including numerous product reviews in publications like BusinessWeek, InfoWorld and PC Magazine. During her time at OutCast Communications, Erin successfully balanced the management and execution of PR strategies on behalf of many growing technology start-ups while providing much-needed leadership and people management expertise to her account teams.
Erin has highly developed skills in strategy and message development; traditional and social media relations for business, IT and consumer media; and aggressive business development. Erin demonstrates a strong ability to translate technology’s benefits to business and consumer audiences.
Clients appreciate Erin's drive and motivation and find her to be very efficient at generating the best possible results for them.
Ms. Freeley holds a Bachelor of Science degree in Business Administration with a minor in Communications from the University of San Diego. She lives and works in New York.
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