The Internet is a virtual neighborhood for crafting, cooking and creative pursuits

HOME AND GARDEN DISCUSSED ON "THE CYBER MEDIA SHOW WITH KIM BAYNE"

Program Airs on Traditional Radio in Local Markets January 4 through 10

01/04/1999 -- DENVER, CO -- Westwind Educational Broadcasting announced that Channing Dawson, Senior Vice President of New Media for Home & Garden Television (http://www.hgtv.com), and Cliff Sharples, CEO of Garden Escape (http://www.garden.com), will discuss the online home and garden market on this week's edition of "The Cyber Media Show with Kim Bayne." Program 58 (Home and Garden) airs on public radio and non-commercial station affiliates in local markets January 4 through 10. For rebroadcast on demand, the program will be archived in streaming audio at http://www.cybermedia.org.

In this week's opening monologue, Host Kim Bayne observes how the Internet has evolved from just "for geeks" to a virtual neighborhood, noting her favorite Web resources for crafting, cooking and creative pursuits. In Featured Guest segments, Kim and Channing discuss the buying habits of online homemakers and hobbyists, explore which types of content work best for the shelter marketplace, and highlight how online courses, such as those in horticulture, help meet the growing needs of an online home and garden audience. During Net Highlights, Kim asks Cliff how Internet businesses can establish themselves in the home and garden market.

BACKGROUND
"The Cyber Media Show with Kim Bayne" is a weekly one-hour program dedicated to educating new and seasoned users on how to use the Internet more effectively for personal and business applications. Each week, Host Kim Bayne interviews industry experts about different aspects of the Internet, exploring a variety of issues related to daily and professional use. Programs offer how-to advice for end-users and online marketers, cover recent Internet industry news, and highlight Web sites, products and technology.

Past featured guests include senior-level executives and industry experts from such companies and Web sites as AdKnowledge, Catalog City, Cybermeals, Excite, the Federal Trade Commission, Home and Garden Television, Gamesville.com, MapQuest, Match.com, MatchLogic, The Monster Board, The Motley Fool, Narrative Communications, NewsEdge Corp., Northern Light, Oracle Corp., PointCast, ProFlowers.com, Showtime Networks, Talkway, TheTrip.com, Tribal Voice, US West Communications and Ziff-Davis University.

Best-selling Internet marketing authors interviewed on "The Cyber Media Show with Kim Bayne" include Jim Sterne ("World Wide Web Marketing," "Customer Service on the Internet" and "What Makes People Click"); Daniel Janal ("Online Marketing Handbook," "101 Successful Businesses You Can Start on the Internet" and "Risky Business"); Larry Chase ("Essential Business Tactics for the Net"); Glenn Davis ("The Project Cool Guide to Enhancing Your Web Site"); Jeannie Novak ("Creating Internet Entertainment"); Don Peppers ("The One to One Future"); Chuck Pettis ("TechnoBrands: How to Create & Use Brand Identity to Market, Advertise & Sell Technology Products") and Robbin Zeff ("Advertising on the Internet" and "The Nonprofit Guide to the Internet").

UPCOMING PROGRAMS

59...Sales Affiliate Programs, airs 01/11/99 - 01/17/99; 60...Corporate Filtering, airs 01/18/99 - 01/24/99; 61...Health Care & Resources, airs 01/25/99 - 01/31/99; 62...Web-based Email, airs 02/01/99 - 02/07/99; 63...Affinity Portals, airs 02/08/99 - 02/14/99; 64...Virtual Communities, airs 02/15/99 - 02/21/99; 65...Hate on the Net, airs 02/22/99 - 02/28/99; 66...Year 2000, airs 03/01/99 - 03/07/99; 67...Chats/Live Events, airs 03/08/99 - 03/14/99;

This schedule is subject to change without notice. Please check the online editorial calendar (http://www.cybermedia.org/edcal.html) for the most current schedule.

To receive the next taping schedule/editorial calendar via email automatically, subscribe to "The Cyber Media Show Update" by clicking on the UPDATE link at http://www.cybermedia.org.

For helpful tips on booking guests on "The Cyber Media Show with Kim Bayne," read the Guest Appearance Guidelines located at http://www.cybermedia.org/guests.html.

DISTRIBUTION AND AVAILABILITY
Debuting on December 1, 1997, the program reaches more than two million listeners per week in over thirty markets. "The Cyber Media Show with Kim Bayne" is syndicated internationally, airing on traditional broadcast radio in several major US cities, including New York, Philadelphia, Detroit, Atlanta, Cincinnati, Los Angeles, and San Francisco, with border zone affiliates airing in Canada and Mexico. The program is broadcast on one transmitter and three signal translators in New Zealand on the 92 FM Network. Additional affiliates are added on an ongoing basis.

Radio station program directors interested in reviewing "The Cyber Media Show with Kim Bayne" off-air for incorporation into their local program schedules may access the program through the Public Radio Satellite System on Galaxy 3 (right) satellite, Transponder 15C. The feed airs on channel 74.6 and is monaural. "The Cyber Media Show with Kim Bayne" broadcasts each Friday at 11:00 AM Pacific Time (12:00 PM Mountain, 1:00 PM Central, 2:00 PM Eastern). The program is free to most stations, but each station must license the feed before air. Spaces are provided to stations for local sponsorship spots. Station promotional support is provided through a variety of print, broadcast and online media.

Listeners interested in hearing "The Cyber Media Show with Kim Bayne" on traditional broadcast radio are encouraged to contact the Program Director at their local public radio station affiliate to inquire about air times or to request the program. Patrons of public radio are encouraged to support local programming by underwriting weekly broadcasts of "The Cyber Media Show with Kim Bayne" in their area. A directory of eligible public radio station affiliates is on the Web at http://www.npr.org/members/.

"The Cyber Media Show with Kim Bayne" is a PointCast Connections and Netscape Netcaster Webcaster, broadcasting each week directly to the desktops of business professionals. For more information, visit http://www.cybermedia.org/feeds/pushfeed.html.

Previous editions of "The Cyber Media Show with Kim Bayne" are archived on the World Wide Web in streaming audio for rebroadcast-on-demand at http://www.cybermedia.org.

NATIONAL UNDERWRITING AND ENDORSEMENT
Corporate funding for "The Cyber Media Show with Kim Bayne" is provided in part by Talkway, Inc. (http://www.talkway.com), offering 20 million Internet users navigation-enhanced Web access to over 35,000 mini-communities on the Web.

Promotional support is provided in part by Internet Wire (http://www.internetwire.com), creators of customized information services for public relations.

"The Cyber Media Show with Kim Bayne" is endorsed by the Business Marketing Association (http://www.marketing.org), a not-for-profit association that helps give business professionals the tools they need to stay competitive.

HOST BIOGRAPHY
Kim M. Bayne hosts the syndicated radio talk show "The Cyber Media Show with Kim Bayne," an hour-long look at Internet use, marketing strategies and tactics, airing weekly on both traditional public radio in thirty markets and in streaming audio on the Web. She is author of the highly acclaimed and best-selling book "The Internet Marketing Plan: a practical handbook for creating, implementing and assessing your online presence." A former high tech marketing executive, Ms. Bayne has written for many print and online publications including including Advertising Age, Business Marketing, Internet Marketing & Technology Report, and Internet & Electronic Commerce Strategies. Her Web tips, ideas for an effective Internet presence, appear regularly at the NetMarketing Web site.

A recipient of association and industry awards in copywriting, product marketing and public speaking, Ms. Bayne possesses a well-rounded background in a variety of disciplines, including hands-on and management experience in every aspect of high tech marketing communications on both the agency and client sides. Prior to her current career path, she was a marketing communications consultant for Fortune 500 companies and high tech start-ups, specializing in media relations and Internet marketing planning and execution. In previous positions, she managed advertising creative, planning and placement, collateral development and distribution, direct response campaigns, media/public relations, and trade show planning and logistics, to name a few areas of responsibility.

As the founder and moderator of HTMARCOM, the original Internet listserv for high-tech marketing communications discussions, Ms. Bayne presented at Jim Sterne's groundbreaking "Marketing on the Internet" seminars in mid-1994, the world's first Internet marketing seminar series. Her influence as an Internet marketing pioneer has been documented in more than two dozen books and numerous magazine articles, including "Online Marketing Handbook" by Dan Janal and "World Wide Web Marketing" by Jim Sterne. Ms. Bayne is a popular conference speaker, lecturing at such international venues as Internet World Hong Kong and Internet World Philippines, and on such prestigious campuses as the University of California Los Angeles. She has been online since 1981 and her Masters degree is in computer resources management. For more information, visit her Web sites at http://www.wolfBayne.com and http://www.cybermedia.org.

For information on booking Kim Bayne for your next conference, seminar or workshop, please contact her directly.

PRODUCTION AND SYNDICATION
"The Cyber Media Show with Kim Bayne" is produced by Westwind Educational Broadcasting, is distributed by the Westwind Broadcast Network operated by Westwind Studios Corporation, and is owned by Westwind Media.com, Inc., headquartered in Denver, Colorado. As a member of the National Association of Broadcasters, Westwind specializes in program creation, marketing, production and distribution, and radio station and network spot creation and placement. Westwind is a licensed producer of programming and distributes recorded and live program feeds via the public radio satellite system and ABC/Capital Cities Distribution Hub. Westwind Studios Corporation can be found on the Web at http://www.wstudios.net.

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Contact: Kim Bayne, "The Cyber Media Show with Kim Bayne,"
Voice: 719-593-8032,
Email: kim@wolfBayne.com;

Or

Contact: Kevin France, Westwind Studios Corp.,
Voice: 888-445-8696 or 303-745-5832,
Email: kevin@wstudios.net