KINCENTRIC GROUP ANNOUNCES NATIONAL RELEASE OF SECOND VERSION OF BRIDGE ALLIANCE BUSINESS PROCESS IMPROVEMENT SOFTWARE

Bridge Alliance, LLC, the Phoenix, AZ developer of EfficacyPRO(tm), and their East Coast Distributor the KinCentric Group in Albany NY, today announced the national availability of EfficacyPRO2(tm). EfficacyPRO2(tm) is currently in beta, with full release scheduled for early 2003. This improved edition of EfficacyPRO(tm) allows Intranet and Internet access to the only Desktop Technology Tool that Captures, Stores, & Distributes Business Processes and Improves Employee Performance.

For Immediate Release

KINCENTRIC GROUP ANNOUNCES NATIONAL RELEASE OF SECOND VERSION OF BRIDGE ALLIANCE BUSINESS PROCESS IMPROVEMENT SOFTWARE

Phoenix, Arizona & Albany, New York (November 12, 2002)
Bridge Alliance, LLC, the Phoenix, AZ developer of EfficacyPRO(tm), and their East Coast Distributor the KinCentric Group in Albany NY, today announced the national availability of EfficacyPRO2(tm).

EfficacyPRO2(tm) is currently in beta, with full release scheduled for early 2003. This improved edition of EfficacyPRO(tm) allows Intranet and Internet access to the only Desktop Technology Tool that Captures, Stores, & Distributes Business Processes and Improves Employee Performance.

"EfficacyPRO(tm) is the essence of technology enabling businesses like The Tech Group." Says Paul Theisen, IS Director at The Tech Group in Scottsdale, AZ. "It's not just the capture of knowledge that we're looking for...it's the facilitation of process. With EfficacyPRO2(tm) we will transform business processes from dead physical documents into living, breathing, electronic desktop database records."

Companies and organizations can access this new software through their internal networking system or via the Internet on a subscription basis. These companies are able to utilize EfficacyPRO2(tm) to share corporate processes and best practices with employees...giving them the ability to reduce their employee's training time by up to 50%. In addition, EfficacyPRO2(tm) will substantially improve their employee's job performance while reducing error rates.

About EfficacyPRO(tm)...

EfficacyPRO(tm) is a desktop technology tool for improving human performance that stores and distributes corporate processes and best practices in a user friendly way. It allows every user of the application to be tied directly into meeting the strategic goals of the business because it links all components of an organization's value chain into a single software engine.

Processes stay intact yet can be easily modified for different groups within a company. It gives managers the ability to update, control, and monitor business processes. EfficacyPRO(tm) reduces the time-to-competency of new process deployment. It improves the human performance of new or existing employees by making available job-related real-time business process information...specific to the task they are performing. This enables employees to perform their jobs more efficiently, effectively, and with fewer errors. EfficacyPRO(tm) makes learning a by-product rather than a front-end requirement.

About EfficacyPRO2(tm)...

EfficacyPRO2(tm) offers improved alignment with organizational structures, refined definition of employee roles, simpler administrative interfaces, and can be delivered over a company's Intranet almost as easily as a web page. New releases or revised business processes can be configured in minutes. Users log onto the application and EfficacyPRO2(tm) automatically checks for updates, which are instantly and transparently downloaded. Users stay in sync with the latest revisions and the IT/IS department has minimal application administration.

New Features of EfficacyPRO2(tm)...

• Revised front-end for process control
• The ability to define process owners and those responsible for executing processes
• The creation of job 'roles', departments, groups, and other typical business structures
• The ability to link the above structures to processes using a simple 'point and click' method that only takes minutes to learn.
• An improved configuration for ISO and FDA compliance
• Improved access to information for managers and those responsible for processes and process improvements

Benefits of EfficacyPRO2(tm)...
Users of EfficacyPRO2(tm) will benefit in three distinct ways:


• The standardized processes are much easier for current and new employees to follow. The result is more efficient operation and shortened training times.
• Because of EfficacyPRO2(tm)'s structure, it encourages a re-evaluation of existing processes. As a result, some procedures are drastically reengineered with a significant change in workflow. The operation shifts toward having the right person do the right procedure rather than having the task done by an individual simply because they know how to do it.
• Team cohesiveness improves dramatically. Due to the clarity that EfficacyPRO2(tm) provides to all the employees. Even formerly uncooperative workers 'get with the program'.

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Contact: Steve Piccolino 518-478-9189 or stevep@kincentric.com