Bridge Alliance and KinCentric Group Announce East Coast Distribution Agreement for EfficacyPRO(tm) - a Technology Tool that Captures Business Processes and Improves Employee Performance.

Joint Effort Targets Corporate Use of EfficacyPRO(tm), a Technology Tool that Captures Business Processes and Improves Employee Performance. Under the terms of the agreement, East Coast companies will have access to the software through KinCentric Group. They will be able to utilize EfficacyPRO(tm) to capture, retain, and share corporate processes with employees, giving them the ability to reduce their employee's training time by up to 50%.

FOR IMMEDIATE RELEASE

Bridge Alliance and KinCentric Group Announce East Coast Distribution Agreement for EfficacyPRO(tm)

Phoenix, Arizona & Albany, New York (July 3, 2002)
Joint Effort Targets Corporate Use of EfficacyPRO(tm), a Technology Tool that Captures Business Processes and Improves Employee Performance.

Bridge Alliance, LLC, the Phoenix, AZ developer of EfficacyPRO(tm), and KinCentric Group, Inc., developers and distributors of ProgressiveHR software, today announced their agreement for KinCentric to distribute EfficacyPRO(tm) to companies in the Albany, New York area.

"Were excited to have the KinCentric Group as our newest distributor of EfficacyPRO(tm)." Says James A. Subach, Ph.D., founding partner of Bridge Alliance and architect of EfficacyPRO(tm). "They were one of the first companies to implement EfficacyPRO into their ProgressiveHR software and have intimate knowledge of its capabilities and potential. The fact that KinCentric became a distributor because of their knowledge and belief in this product means a lot to us."

Under the terms of the agreement, East Coast companies will have access to the software through KinCentric Group. They will be able to utilize EfficacyPRO(tm) to capture, retain, and share corporate processes with employees, giving them the ability to reduce their employee's training time by up to 50%. In addition, it will substantially improve employee's job performance while reducing error rates.

"EfficacyPRO(tm) is the missing link in the business profitability equation. We couldn't be more excited about being its newest distributor!" States Steve Piccolino, Principal of KinCentric Group. Any firm that recognizes increased efficiency and effectiveness as a source of a sustainable and competitive advantage can benefit greatly from EfficacyPRO(tm)."

About EfficacyPRO(tm)

EfficacyPRO(tm) is a desktop technology tool for improving human performance that stores and distributes corporate processes and best practices in a user friendly way. It allows every user of the application to be tied directly into meeting the strategic goals of the business because it links all components of an organizations value chain into a single software engine.

Processes stay intact yet can be easily modified for different groups within a company. It gives managers the ability to update, control, and monitor business processes. EfficacyPRO(tm) reduces the time-to-competency of new process deployment. It improves the human performance of new or existing employees by making available job-related real-time business process information … specific to the task they are performing. This enables employees to perform their jobs more efficiently, effectively, and with fewer errors. EfficacyPRO(tm) makes learning a by-product rather than a front-end requirement.

About KinCentric Group

KinCentric Group, Inc. is an Albany, New York project management, consulting, and software development firm dedicated to responding to specific needs by helping companies automate their business processes with innovative software solutions and services. KinCentric helps to build the IT infrastructure to support a companys growth strategy. Technology is only a portion of the solution. Changes to the underlying business process in combination with software automation will produce the best results. This is referred to as 'e-Engineering' and it is a specialty of KinCentric Group.

About Bridge Alliance

Bridge Alliance LLC, founded in 1998, is a technology development company that seeks to deliver the easiest-to-use business solution tools on the Internet and within companies. EfficacyPRO(tm), their primary software applications, is available in variants to service software developers, governmental & municipalities, consulting companies, and corporate America. There are four Bridge Alliance team members and the company is headquartered in Phoenix, Arizona.

What users say about EfficacyPRO(tm)

"EfficacyPRO(tm) is the essence of technology enabling businesses like the Tech Group." Says Paul Theisen, IS Director of The Tech Group - Scottsdale, Arizona. "It's not just the capture of knowledge that we're looking for ... it's the facilitation of process. With EfficacyPRO(tm) we will transform business processes from dead physical documents into living, breathing, electronic desktop database records."

"My company is in the early stages of incorporating EfficacyPro(tm)." Gene Piken, President / CEO of Datasul, Inc. – Atlanta, Georgia says. "We can definitely see benefits and actually, the more we become familiar with it, the more advantages we can see. Datasul is a very large ERP software house that is based in Brazil. I am responsible for their International operations, with offices in Atlanta.

"In our case", Mr. Piken adds, "we see that EfficacyPro(tm) can add value by helping our customers optimize their business procedures and practices. Well require that the system be implemented in the first place with the best processes possible for their company. In addition, aside from helping any operator of the system become more efficient (and in today's market, executives are looking for any way to lower their costs), this system helps retain the company's investments in their human assets. Meaning that, if an operator is trained, this system helps him continue to employ what he has learned. Furthermore, if another operator or a temp comes along, having this system on board helps him come up to speed much faster."

For additional technical information about EfficacyPRO(tm) on the East Coast contact Steve Piccolino at 518-478-9189 or email him at stevep@kincentric.com . For questions in other areas of the country contact James A. Subach, Ph.D. directly at 602-674-0029 or by email: dr.jim.subach@worldnet.att.net. For distributor information contact Terry Gossell at 520-742-8943 or by email: Terry@abacusnet.net.

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