Olympia Steel Buildings Expects Great Things From NASCAR Sponsorship
“NASCAR is the world’s fastest growing sport and the possibilities for Olympia are numerous,” says Arnold Davis, owner of Olympia Steel Buildings.
(PRWEB) November 17, 2005 -- Olympia Steel Buildings Sponsors NASCAR Team.
“NASCAR is the world’s fastest growing sport and the possibilities for Olympia are numerous,” says Arnold Davis, owner of Olympia Steel Buildings. In 2006, Davis’ company, Olympia Steel Buildings, will become an associate sponsor on a NASCAR Busch Series racecar for FitzBradshaw Racing.
“We expect great things from our NASCAR partnership -- NASCAR fans are right in our target customer demographics,” says Davis. “NASCAR enjoys one of the largest audiences in the entire sporting world. What better venue than NASCAR to advertise Olympia Steel Buildings?”
Olympia’s sponsorship with NASCAR will also afford opportunities for business-to-business relationships with other NASCAR sponsors, in addition to the relationships that can be forged with sports fans.
“We are thrilled to find a world class racing partner in FitzBradshaw Racing, a team with so much to offer Olympia both on and off the race track,” says Davis. FitzBradshaw not only provides Olympia with a connection with NASCAR fans, but -- as a Pittsburgh-based company -- also provides a strong connection with NFL fans through co-owner Terry Bradshaw. Bradshaw was a Hall of Fame quarterback for the Pittsburgh Steelers and co-owns FitzBradshaw Racing with Armando and Mimi Fitz.
Olympia has launched a new company web site for NASCAR fans to access the latest FitzBradshaw race results, news releases, and information about the team, owners, drivers, and crew. The new website, www.olympiaracing.com, will regularly offer special offers and promotions for Olympia customers and NASCAR fans alike. The website will link to the Olympia site, www.olympiabuildings.com, as well as to the FitzBradshaw website.
FitzBradshaw Racing races three Dodge Chargers in the NASCAR Busch Series and is featured weekly on the Speed Channel television show, NBS 24/7. This weekly reality TV program gives viewers a behind-the-scenes look at what goes on off-the-track for the highly competitive FitzBradshaw NASCAR Busch series team.
Olympia’s logo on the race car and drivers’ uniforms seen both on the track and on the TV show will deliver instant brand recognition for brand-loyal NASCAR fans.
“Branding is the name of the game. We have an excellent product with features and benefits that many of our competitors do not provide. The added visibility will give us an edge in a very competitive market,” Davis emphasizes. “We have already enjoyed an increase in our sales leads and product recognition since the announcement of our NASCAR sponsorship.”
Olympia Steel Buildings® is the industry leader in pre-engineered steel buildings. Olympia buildings are professionally engineered, with flexible building designs, top commercial grade US steel, over 30 years of experience and lifetime warranty protection, and are made in the USA. For more information, visit www.olympiabuildings.com or call toll free at 888-449-7756.
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