Design Firm Develops Color Education Resource for Business Professionals

Shades of Success: Color Essentials for the Non Design Professional is a downloadable product that teaches color theory and technology, how to develop palettes, and appropriate color for marketing.

(PRWEB) June 23, 2005 -- Shades of Success: Color Essentials for the Non Design Professional is a downloadable product that teaches color theory and technology, how to develop palettes, and appropriate color for marketing.

Eileen Parzek, Creative Director of local marketing design firm SOHO It Goes! has published an electronic product entitled "Shades of Success: Color Essentials for the Non Design Professional."

Aimed at small business professionals who "do it themselves," the e-book includes easy to digest information on color theory and technology, appropriate color palettes, color psychology and meaning. Customers also receive a bonus "Color Meaning Glossary" that helps readers match a marketing message with appropriate color.

Says Parzek, "The proper use of color is critical to being able to create outstanding design. But not everyone can or wants to hire a graphic designer. This product helps those folks develop a good eye for color and use it appropriately."

Shades of Success and its companion glossary are available for purchase at http://www.sohoitgoes.com

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