Now WAP’s What I Call Music

EMI Music UK puts pop stars in your pocket with launch of mobile music store wap.the-raft.com bringing together music downloads, ringtones & videos from EMI Records, Virgin Records, Parlophone, Angel and Catalogue http://wapinfo.the-raft.com

(PRWEB) January 22, 2006 -- Calling all music fans… Fancy going home with a Brit tonight? EMI Music UK extends ‘The Raft’ online music store from web to mobile with the launch of its mobile music site. By texting ‘GO RAFT’ to 85080 (free text from all networks), music lovers will be able to access official artist news, breaking tour dates, music downloads and video, competitions and artist approved ringtones and realtones.

And if you’ve got a bit of a creative urge yourself, you’ll be able to customise your own tracks by adding beats or special features to turn them into personalised ringtones. Be the envy of all your friends with your totally exclusive ringtones!

A Little Bit of Action

You’ll be kept up to date with the latest news and featured artist areas which include Artist A-Zs and weekly competitions in anyone of the following categories; pop, urban, dance, jazz and rock. Wap.the-raft.com will also host the UK top 10 ringtones plus specialist charts like alternative and Bollywood.

Competitions include money-can’t-buy exclusive artist merchandise plus album collections—such as the Brits collection; a bumper hamper of Brits-nominated albums

Wap.the-raft.com provides something for every music fan—in an easy-to-find mobile music format. Guilty Pleasures will do all the digging to find you 80s classics from the likes of Duran Duran, Spandau Ballet and Chesney Hawks or for mainstream supporters how about a bit of Coldplay? The Raft will also provide an oasis for fans of niche areas often hard to find on mobile musicnetwork portals: jazz, for instance, offers some stunning classic Blue Note rare-tones, while classical, comedy, TV themes and kids are also well represented…so whether it’s Chris Martin or Minder that floats your boat – get texting ‘GO RAFT’ to 85080!

Danny Van Emden, Digital Media Director at EMI Music UK, comments, “In music it’s not what you know, but when you heard it that matters, so news and especially tour dates are vital to receive while you’re on the go with your mobile. We also want our buyers to be able to browse with confidence knowing that when they buy from us there are no subscriptions or hidden costs to get in the way of a great mobile music experience."

Editor’s notes
Featured genres:
Pop, Urban, Dance, Rock, Metal, Classic and Alternative
A-Z featured artists include:
Athlete, Audio Bully’s, Blue, Blur, Chemical Brothers, Coldplay, Depeche Mode, Goldfrapp, Gorilliaz, Kylie, Magic Numbers, Placebo, Placebo, Queen, Robbie Williams, Roll Deep, Waterbabies, Turin Brakes, UB40

Featured tones:

Classical
Wagner – “Ride of Valkyries”
Pachelbel – “Canon Suite”
Greig ‘’Hall Of mountain King”
Rossini – “William Tell”
Strauss Blue – “Danube”
Handel – “Arrival of Queen of Sheba”
Vaughan Williams “Greensleeves”
Bach – “Fugue”
Beethoven – “Fur Elsie”
Brit – “Grendadiers Dambusters”

Jazz
Art Blakey – “Dat Dere”
Billy Taylor “I Wish I Knew How”
Donald Byrd “Blackbyrd”
Grant Green “Sookie Sookie”
Jimmy Smith “Back at the Chicken Shack”
John Coltrane “Blue Train”
Kenny Burrell “Midnight Blue”
Lee Morgan “The Sidewinder”
Miles Davis “Something Else”
Lou Donaldson “Blues Walk”

Comedy
Python – “Bright Side Of Life/Nudge Nudge/Spam Song”
Kids
Peabo Bryson/’Regina Belle “Whole New World”
Phil Harris “Everyone Wants To Be A Cat”
Phil Harris – “Bear Necessities”
Elton John”Circle of Life”
Julie Andrews/Dick Van Dyke – “Supercalifragilistic”
“How Much Is That Doggy In the Window”
“Nellie the Elephant”
“Old Macdonald”
“Wheels on the Bus”

Remixables
Liberty X – “Being Nobody’’/’’Finest Dreams”
Shapeshifters – “Lola’s Theme”
Brad carter—“Morning Always”
MVP – “Rock Ya Body”
Jamelia – “DJ’’/’’Superstar”
Placebo – “This Picture”
Scent – “Up and Down”

Cheesey anthems
Vanilla Ice – “Ice Ice Baby”
MC Hammer “Can’t Touch This”
Chesney Hawks – “The One and Only”
Geri Halliwell – “It’s Raining Men”
Nadia – “A Little Bit of Action”
Tina Turner – “Simply the Best”
Spandau Ballet – “Gold”
Billie Piper – “Because We Want To”
Cliff Richard – “Summer Holiday”
Shaggy – “Bombastic”

TV themes
The Bill
Crossroads
London’s Burning
Play Your Cards Right
Van Der Valk
Minder
Strike it Lucky
Tales of the Unexpected
World of Sport
Black Beauty

About The Raft
www.the-raft.com and wap.the-raft.com or text ‘go raft’ to 85080
The Raft mobile portal launches on 16th December 2005.
The Raft website has been running over ten years now and has won a multitude of awards, from best site at NME Net Sounds Awards, to Music Week creative awards. The site has been hosting adverts and sponsorships for five years. The specialist Raft team, who comprise dedicated writers and a video content team, create bespoke advertorials, database sampling, white label editorial and streaming services to brands.
Editor’s notes

About EMI Music – Digital Media Division

EMI Music was the first major record company to establish a dedicated Digital Media division in 1998. The division, headed up by Danny Van Emden, the Digital Media Director, is responsible for the digital activity of EMI Music UK and Ireland and its individual music labels. In addition, each of EMI Music’s record labels – the Angel Music Group, EMI Records, Parlophone, Virgin and the catalogue division - has a Digital Media Manager responsible for developing artist specific new media opportunities, promotions and web presence.

The Digital Media division develops many of the company’s digital cross-marketing and artist promotions; providing exclusive content; managing data capture and eCRM systems; and monetising EMI Music’s assets across the digital media. The division is also responsible for the EMI Music aggregate site, www.the-raft.com, which has been running for 11 years and won multiple awards.

Working with EMI’s Commercial Digital team, Digital Media has worked with retail, brand, online and mobile organisations. This year alone, the division has agreed a number of crucial deals with high profile partners including OD2, i-Tunes, mycokemusic, Napster, Orange and Vodafone Live.

Websites developed for well-known artists include Kylie.com, Kelis.co.uk, thethrills.com, nerduk.com, thedivinecomedy.com, doves.net and jamelia.com. The team is also responsible for creating artists’ web shops, selling physical products and exclusive merchandise, as well as developing mobile shops and download platforms.

EMI Music UK is part of The EMI Group, one of the largest music companies in the world and listed on the London Stock Exchange.

www.emimusic.co.uk

Contact:
Katy Howell
immediate future Ltd.
0845 408 2031

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