Drivers... Start Your Engines; Sixx Media Has Formed a New Division that Will Deal Exclusively with NASCAR and Other Motorsport Sponsorships

Sixx Media LLC, a full-service marketing firm headquartered in the northeast, announced today that it has formed a motorsports division which will deal exclusively with NASCAR and other motorsport sponsorships. To capitalize on this recent development, Sixx Media has opened a satellite office in the Carolinas, long considered the heart of NASCAR country.

Stewartsville, NJ (PRWEB) November 16, 2006 -- Sixx Media LLC, a full-service marketing firm headquartered in the northeast, announced today that it has formed a motorsports division which will deal exclusively with NASCAR and other motorsport sponsorships. To capitalize on this recent development, Sixx Media has opened a satellite office in the Carolinas, long considered the heart of NASCAR country.

"There's a lot going on at Sixx Media," said Rob Nimetz, President and CEO. "Based upon our 2006 successes along with the 2007 renewal of the highly successful and unprecedented NASCAR Busch Series sponsorship agreement with The Scleroderma Foundation and ppc Racing, LLC, it is imperative that we now expand both in size and scope." Nimetz confirmed that they have not only formed Sixx Racing, a new and exciting entity specializing in NASCAR and other motorsport sponsorships, but have opened a South Carolina satellite office, as well. "For Sixx Media to do the best job for our expanding client base," said Nimetz, "we must be trackside and under the hood."        

For Sixx Media to do the best job for our expanding client base

Sixx Media LLC is committed to matching companies and their brands with vehicles that offer the most significant return on investment. Sixx Media provides a platform for corporations, governmental agencies and non-profit organizations to heighten awareness and shape consumer attitudes toward their products and/or services. By combining their marketing expertise with their customer's marketing and financial needs, Sixx Media tailors programs that put their client's name in front of thousands, perhaps millions, of consumers, whether through print, radio, outdoor or a bone-jarring ride on a NASCAR Nextel or Busch series car.

"Our first obligation is to our client," Nimetz continued, "who appreciates quality service along with value creation. Accordingly, Sixx Media's first task involves an extensive evaluation of our client's needs including a review of their expected growth, brand analysis, geographical breath, customer needs and buying behavior trends. Sixx Media also recognizes that while sponsorship of a NASCAR car might suit some organizations, it may not provide the type of exposure some customers need or want. In these instances local and regional marketing may be more appropriate for their target audiences."

Sixx Media works to help clients determine what advertising strategies are best for them, the ones that best fit their budget and brand. Sixx Media's in-depth Marketing and Strategy Analysis includes but is not limited to the following: Marketing and Business Objectives, Brand Equity Analysis, Market Demographics, Market Share, Current Marketing Strategy, Advertising Expenditures and Key Competitor Tactics.

So whether a client decides to launch its marketing campaign through main stream methods or on an 800-horsepower, logo-emblazoned race car, Sixx Media is ready to assist. "One thing we promise," Nimetz, stresses, "whatever marketing strategy we develop, it will be anything but 'traditional'."

Sixx Media Marketing Options --

Media Design and Placement

With over a decade of experience and a wide roster of accounts, Sixx Media is uniquely qualified to provide the media buying and planning expertise and guidance an organization deserves. From Radio and Outdoor, Newspapers and Magazines, On-Line and Transit, at Sixx Media, they do it all.

NASCAR

• Sponsorship of a NASCAR team and driver provides exposure to a unique and identifiable fan base that is the most dedicated and brand loyal fan in all of sports. 75% of all households are now exposed to NASCAR, with the Nextel Cup Series now claiming 75 million fanatic followers, 13 million who attend the circuit's four National Series events each year. Over the past few years, NASCAR's popularity has soared beyond all projections, thanks in part to the sport's appeal to men, women, and children alike. These fans are your customers and most likely the demographics are in line with your target market.

• The breadth of NASCAR gives companies the ability to tap into an event-filled 35 week season that runs from Valentine's Day to Thanksgiving Day. With an expanded marketing program, including exposure in motor sports licensed publications and programs, co-sponsor networking opportunities, guest passes, merchandising (die-cast car, race shirts, etc.), a NASCAR Series sponsorship becomes a 12 month marketing tool. Similarly, images of the car/driver can be used on billboards, TV, and print ads, which will create a significantly higher rate of actual viewership of the ads.

• Sixx Media will demonstrate how a sponsorship with NASCAR can be tailored to provide the best return on investment. From media exposure alone, a sponsor with a NASCAR team can expect optimal exposure time as reported by Joyce Julius & Associates. Sixx Media will work hand-in-hand with you to maximize effectiveness with this niche market.

• Brand loyalty runs deep in NASCAR. It is little wonder that more than 100 Fortune 500 companies have turned to NASCAR sponsorship to ignite their marketing efforts.

• Sixx Media works to achieve their customer's marketing goals and objectives with the NASCAR component as an element of the overall plan. Not within your budget? Sixx Media thinks you will be pleasantly surprised. Clients who at one time thought they could not afford the NASCAR experience are now proud members of the NASCAR family and enjoying all the benefits while effectively communicating to their target audience.

Sixx Media's management philosophy is based on responsibility and mutual respect and they work in an environment that encourages Creativity, Concepts, Competencies, Connections and Achievement. Sixx Media tailors programs that meet company's marketing and financial needs. Whichever road is chosen, Sixx Media will provide a high octane vehicle that will get their client to its destination quickly and affordably.

SIXX Media Promise --

At Sixx Media they do things differently. They don't tell you what you want to hear. Instead they deliver what you expect and nothing less. They pride themselves on fresh, creative thinking and always welcome opportunities other agencies shy away from. They will do everything in their power to make your relationship with Sixx Media rewarding, productive and enjoyable. Sixx Media -- advertising with edge.

Sound too good to be true? Give them a call. Let Sixx Media develop a strategic marketing program that will not only enhance your brand image but impact your bottom line, as well.

Sixx Media, LLC
P.O. Box 226
Stewartsville, NJ 08886

Tel: (908) 313-5550                                    
Fax: (908) 387-1123

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