Pre-owned Rolex Watches: Industry Expert Celebrates Company Anniversary by Revealing Surprising Secrets Rich People Keep

“Pre-owned Rolex watches may be one of the biggest status secrets rich people keep,” says Avi Dayan whose San Francisco company, A&E Watches, is celebrating 16 years in the pre-owned watch business.

San Francisco, CA (PRWEB) March 27, 2006 -- Pre-owned Rolex watches – not new ones – may be one of the biggest status secrets rich people keep, says Avi Dayan whose company A&E Watches, is celebrating its 16th year in business.

“Many people think the only kind of person interested in buying a pre-owned Rolex watch is someone who can’t afford a new one,” says Dayan. “My experience shows nothing is farther from the truth.”

Over the years, Dayan says he’s noticed that rich people demand quality in everything they buy, “yet they work hard not to pay top price. Rich people shop smart,” he says.

“Just because someone amasses personal wealth,” says Dayan, “does not mean he or she manages money like Paris Hilton, Michael Jackson or Elvis Presley. Most rich people got that way because they are skillful at making financial decisions. And, one of those decisions is buying a pre-owned Rolex, not a new one.”

What do rich people know about buying pre-owned Rolex watches that the not-so-rich have not learned? Dayan reveals four of their secrets:

SECRET 1: Unlike new ones, pre-owned Rolex watches don’t depreciate in value immediately after purchase. “In this respect, buying a new Rolex watch is much like buying a new car,” says Dayan. “The minute you drive it off the lot it has lost 25 to 30 percent of its value. Likewise, the minute you slip a new Rolex on your wrist, the value plummets.”

SECRET 2: A reputable pre-owned Rolex dealer provides a warranty. “Rich people wouldn’t buy a new Rolex watch without a warranty, and they won’t buy a pre-owned Rolex without a warranty, either,” Dayan says.

SECRET 3: No one can spot a pre-owned Rolex on your wrist, if it’s purchase from a reputable dealer,” says Dayan. “Pre-owned Rolex watches are not trendy; they’re not supposed to be. Rolex designs don’t change. With care and maintenance, a Rolex lasts forever. Unless you make the decision to reveal it,” he says, “no one will know you are wearing a pre-owned Rolex. Don’t think of a pre-owned Rolex the way you do used clothing or used carpeting,” Dayan says. “It isn’t that people won’t notice your watch. They will. After all, it’s a Rolex. But will they detect that it’s ‘preowned’? Never.”

SECRET 4: There’s no risk in purchasing pre-owned Rolex watches – from a reputable dealer. “Honest dealers don’t shop their watches on street corners or in bars,” says Dayan. “Reputable dealers provide buyers with a certificates of authenticity, a certificate of warranty and invoices with serial numbers. Honest Rolex dealers are happy to supply references and they never bully customers into making a buying decision. “Why would anyone do that? The merchandise sells itself,” Dayan says. “Also, reputable Rolex dealers work out of a secure showroom and give buyers several days to look over their new purchase. If for some reason a buyer isn’t pleased,” says Dayan, “an honest dealer will take the watch back and return the money.”

For more information about how and why to buy a pre-owned Rolex watch instead of a new one, call Avi Dayan at 415-437-3263, or visit the company website at www.aandewatches.com.

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