Luxury Automobile Dealerships Must Change Sales Approach in Future To Protect Market Share, says Leadpile
Luxury Automobile Dealership's Future May Depend on a Different Sales Approach to Reach Online Luxury Auto Buyer.
Phoenix, AZ (PRWEB) April 10, 2006 -- Automobile Dealerships of the future must serve the Online Buying habits of the online luxury auto buyer differently than today, says Leadpile.com. Leadpile.com says many Luxury Automobile shoppers will buy their cars 100% online in the very near future, and may never even step foot in the dealership.
The Luxury car market, which represents relatively expensive cars and trucks that place more emphasis on comfort, appearance, amenities, and performance, will go through many changes in the future due to the Internet, according to leadpile.com. Leadpile says the Luxury Automobile buyer will be even more demanding in the future. According to J.D. Power and Associates Power Car Media Report, luxury car buyers, or Epicures prefer to drive fully equipped, comfortable cars that seem stylish or elegant. This group has the second-highest share of women and the highest share of households with household incomes of $100,000 or more. It is this marketplace that leadpile says will be more demanding of their online buying experience.
Leadpile, who offers the Auto Dealership space the first ever, secure, online centralized location to engage in an efficient lead marketplace, says that many auto dealerships must start thinking about how to separate themselves from the “pack” by offering a different kind of buying experience for the online luxury auto buyer. Leadpile says that the luxury buyer will be more demanding of the Dealership because the Internet makes more options readily available to them. The Dealership who “wins” will be the one who offers value added buying services like delivering cars for test drives to consumers place of business or homes, says leadpile.com. Leadpile says that the power of the Internet allows luxury buyers to shop in a way that was never before possible.
Andrew Jacob, CEO of Leadpile, says “The Online luxury Auto Space will become more and more competitive in the future. The luxury buyer of the future will have totally different demands than what dealerships have become accustomed too.” Jacob says, “The luxury buyer in the future will have to be serviced at unprecedented levels. I see a day, very soon, when the luxury auto buyer will not even come into the dealership to buy the car. The dealership will have to come to them.”
“In other words”, Jacob says, “The luxury buyer is becoming so accustomed to speed through the Internet that dealerships may have to bring the cars to the buyers in order to make the transaction.” For example, if I am buying a $100,000 Porsche, I would expect a level of service commensurate with the purchase price. If I shop for the car online, and then a dealer says they will bring the car to me for a test drive, it would be difficult to turn that type of service down, especially if they are “in the pocket” on price. Essentially, I would buy the car without ever having set foot on the dealership’s grounds. Because the luxury buyer has become so sophisticated with online shopping, this type of “on demand, bring the car to the customer” mentality can help auto dealers ensure they can maintain their luxury market share.”
Leadpile.com is known as the business man’s “Holy Grail” for its online lead generation services. Leadpile is the leader in the Internet Lead Generation industry. And, with over 2.4 million leads produced and delivered, Leadpile is the World’s Largest Online Lead Marketplace. For more information on the news that is the subject of this release or to interview Andrew Jacob, CEO of Leadpile, visit http://www.Leadpile.com, or call 877-LEAD-PILE.
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