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All Press Releases for June 7, 2006 Subscribe to this News Feed      
 

Something Fishy Going On? Omega 3 Fortified Milk, Eggs & Cheese is Vegetarian Society’s Worst Nightmare

Despite publicity about toxity in fish, and unsustainability of fish stocks, fish oils are increasingly being added to dairy products to increase levels of omega 3 essential fatty acids. This could be The Vegetarian Society’s worst nightmare as milk, cheese, yoghurts and margarine are no longer acceptable for a vegetarian diet. However a new vegetarian EPA Omega 3 product could save their veggie bacon.

(PRWEB) June 7, 2006 -- New research by UK margarine brand Flora has suggested that consumption of Omega 3 in the UK remains low as families are still not consuming sufficient quantities of foodstuffs rich in the important nutrient. The survey indicated that more than 80% of people were concerned that no one in their family was consuming enough Omega-3.

London Nutritionist and founder of Foods For Life Yvonne Bishop-Weston agrees that people are right to be concerned. “Omega 3 is an essential nutrient often missing from the modern diet” she says “ but people need to differentiate between the different types of Omega 3 – it’s actually the long chain fatty acids EPA and DHA that our body need for brain health and cell membrane integrity. Despite a higher consumption of omega 3 rich foods the EPIC/Oxford University study showed vegetarians and vegans were still lacking in DHA and EPA”

Omega 3, found in oily fish, green leafy herbs such as purslane, nuts and seeds, is thought to be important for heart health and brain function. Some experts believe it may also help learning and concentration among children, and may also be good for joint and health.

Canadian author and registered dietitian, Vesanto Melina, specializing in vegetarian nutrition and foods confirms “It can be a challenge for many of us to produce adequate amounts of EPA and DHA. Thus, many may enjoy benefits from direct sources, and preformed EPA and DHA may improve our health.”

Flora, St Ivel, Marks and Spencer and many others have recently launched new products with additional Omega-3 essential fats.

All of this is a bit of a headache for the Vegetarian Society and those on vegetarian and religious diets. New milks high in omega 3 pose a big problem for the UK’s Vegetarian Society and it’s trademarked V symbol scheme. This is because new omega 3 rich dairy products have fish oil added to them or made from cows who have been unnaturally fed fish.

The Vegetarian Society has campaigned vigorously in recent years, through their lavish ‘fishconceptions’ campaign part funded by Sir Paul McCartney to counter the misconception that some people still have that vegetarians eat fish.

When it comes to eggs only free range eggs fed GM and fish free meal are deemed acceptable for receiving the Vegetarian Society approved logo.

However there are still no criteria for Vegetarian Society approved dairy products. Thus approved products could contain dairy products from cruelly treated factory farmed dairy cows fed fish and GM soya.

The Vegetarian Society claim there is no agreed free range gold standard that they could impose on their licensees, but of course there are standards used by the RSPCA (Freedom Foods) and The Soil Association’s Organic Standard that are a starting point. It’s ironic that even McDonalds allegedly have stricter husbandry standards than the Vegetarian Society in order to avoid GM contamination of their milk.

Even the vegetarian guidelines that the Vegetarian Society negotiated with the Food Standards Agency are stricter than the criteria for V Symbol approval.

St Ivel and Flora’s website tells us “Omega 3 from fish (EPA/DHA) are the most effective forms of Omega 3 as they do not need to be converted in the body and can be put to use straight away. That's why we need to eat fish as part of our balanced diet.”

A new vegetarian DHA EPA product called V Pure makes a lie of the last sentence of that statement and offers a light at the end of the tunnel for The Vegetarian Society. The makers of V Pure use a secret natural process to extract the pure EPA and DHA from Algae (which is where fish get DHA and EPA from)

A spokesperson for the V-Pure brand says “We expect V Pure to be appearing in many new products fortified with omega 3 Vegetarian DHA and EPA from bread to soft drinks. There are many problems associated with the fish based product; endangered fish stocks, toxicity, environmental damage and of course the fact that fish is unsuitable for so many different groups of consumer”

The V Pure brand is the first vegan approved alternative that is rich in EPA as well as DHA and is already available as a dietary supplement in liquid and capsule forms. They expect to get the relevant EU approval to add it to various foods and already have a queue of companies who would prefer to use their product rather than fish based EPA DHA.

Lets hope our grandchildren will still be able to use the phrase “there’s plenty more fish in the sea”

Editor's Notes

http://www.vegetarian-DHA-EPA.co.uk on dietary needs of DHA EPA and essential fatty acids
http://www.water4.net to buy Vegetarian DHA EPA product.
http://www.news.foodsforlife.org


Definition taken from The FSA guidance on vegetarian labeling at http://www.food.gov.uk/multimedia/pdfs/vegitermsgn.pdf

The term ‘vegetarian’ should not be applied to foods that are, or are made from or with the aid of products derived from animals that have died, have been slaughtered, or animals that die as a result of being eaten. Animals means farmed, wild or domestic animals, including for example, livestock poultry, game, fish, shellfish, crustacea, amphibians, tunicates, echinoderms, molluscs and insects.

The vegetarian and vegan Guidance excludes products that have been made using processing aids, that are non-vegetarian or non-vegan respectively, even though they may not be present in the final foodstuff.

Cross contamination
Manufacturers, retailers and caterers should be able to demonstrate that foods presented as ‘vegetarian’ or ‘vegan’ have not been contaminated with non-vegetarian or non-vegan foods during storage, preparation, cooking or display.

http://www.food.gov.uk/news/newsarchive/2006/apr/vegvegan

http://www2.marksandspencer.com/thecompany/mediacentre/contact.shtml

http://www2.marksandspencer.com/thecompany/mediacentre/pressreleases/2006/foo2006-01-31-01.shtml

http://www.vegsoc.org/fish/fishpress.htm

http://www.florahearts.co.uk/livingforahealthyheart/healthyeating/foodswithaddedbenefits/omega-3.aspx?style=1#fish

http://www.nutrispeak.com

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See the original story at: http://www.prweb.com/releases/2006/06/prweb395436.htm
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CONTACT INFORMATION
Tony Bishop-weston
FOODS FOR LIFE
0871 288 4642
Email us Here
ATTACHED FILES

V Pure Omega 3 Pure DHA EPA
Pure Omega 3 Long Chain Fatty Acids from Algae not Fish. Approved by The Vegetarian Society.

Yvonne Bishop-Weston Institute of Optimum Nutrition
Nutritionist Yvonne Bishop-Weston tutor at London Institute of Optimum Nutrition and Founder of Foods For Life says "Most of us could benefit from some extra DHA and EPA but there just aren't enough fish in the sea to go around. Algae holds the keys to Optimum Nutrition of the future.

Toxic Free, Sustainably Produced, Omega 3 DHA EPA
V-Pure is 100% fish free so avoids the risks of heavy metal and xeno-oestrogen contamination and because it is sustainably produced does not further exasperate endangered fish stocks.

The Worlds first vegetarian EPA & DHA product V-Pure
V-Pure is the first plant based fish free product that has both omega 3 DHA and EPA. Manufacturers are keen to get their hands on this vegetarian EPA DHA as over 45% of UK households now aspire to more vegetarian lifestyle.

The Vegetarian Society Trademark
The Vegetarian Society Seedling Symbol shows a product has been licensed and approved by The Vegetarian Society

Official International Vegan Society Symbol
Products around the world use The Vegan Society registered trademark to show products have been certified as vegan by The Vegan Society

V-Pure Omega 3 Vegetarian Vegan DHA EPA
At last V-Pure, essential omega 3 long chain fatty acids from a sustainable, non toxic, fish free, vegan / vegetarian source

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