OTAir to Feature 'eXtreme teXting' Competitions at Action Sports World Tour

OTAir, a national mobile text message marketing firm based in Richmond, VA, will feature 'eXtreme teXting' competitions as part of OTAir's premiere sponsorship and exclusive provision of text message interactivity at the Action Sports World Tour in Richmond, June 17 - 18.

Richmond, VA (PRWEB) June 9, 2006 -- OTAir, a national mobile marketing and media firm specializing in text message marketing, announced today their premiere sponsorship of the Action Sports World Tour. OTAir will be participating in the event as the exclusive text messaging provider of event coverage, real-time mobile results, and mobile fan participation and promotions.

The 2006 Action Sports World Tour will kick off in Richmond, Virginia on June 17th and 18th at the Tredegar Ironworks along the scenic James River. The event will draw fifty of the world's top skateboarders, BMX riders, inline skaters and freestyle motocross pros as they compete for $75,000 and ranking points toward the LG Action Sports Championships. The event also includes live concerts from national recording artists such as Alien Ant Farm, a host of interactive fan exhibits, athlete autograph sessions, video games, street artists, DJs, paintball and more.

“OTAir is truly excited to be participating in the Action Sports World Tour stop in our hometown of Richmond, Virginia,” says Jim Washok, co-founder of OTAir, LLC. “The event promises to be an exhilarating blend of action sports, music, and interactive technology that will allow fans of extreme sports to participate in the events in a way never before possible.”

Extreme fans will also be able to participate in a variety of OTAir’s “eXtreme teXting” competitions, which will challenge even the most versatile text-messengers. Multiple daily contests will include blindfolded texting, texting races for speed and accuracy, hands-free texting, and a “text-lingo-to-English” shorthand translation contest. Winners and participants in OTAir’s “eXtreme TeXting” competitions and other text messaging contests will be eligible to receive a wide array of great action-sports related prizes, including a 2006 Honda motorcycle, a GT BMX bike, athlete-autographed skateboards, skateboard decks, and skating parties.    

Sponsorships at the Action Sports World Tour are now available only through OTAir’s “eXtreme teXting” events and competitions, and offer sponsors a unique way to connect with over 40,000 fans of extreme sports. Sponsorship packages start as low as $500 and provide businesses with a variety of ways to promote their name, product, or brand. A range of sponsorship plans are available, allowing businesses of all sizes to sponsor OTAir’s “eXtreme teXting” events, advertise keywords at the Action Sports World Tour through banners and signage, or display their logo on promotional items given to contestants and Action Sports World Tour pro athletes. Sponsorships must be reserved soon. Visit www.eXtremeteXting.com for sponsorship info.

Many of last year’s 2005 World Championship participants will be on hand to start the Richmond event in style, including BMXer’s Dave Dillewaard, Jamie Bestwick and Chad Kagy, as well as skaters Pierre-Luc Gagnon and Chris Gentry.

Tickets for the Action Sports World Tour are available at the Virginia Commonwealth University box office and online at http://vcurams.vcu.edu/ticketsaswt.html. Daily admission prices are only $12.00 at the door or $10.00 in advance. In addition, NBC12 two-day packages are available for just $16.00 (advance purchase only).
The Richmond event kicks off the US portion of the 2006 Action Sports World Tour, with events scheduled later in Los Angeles, Miami, San Diego, and Dallas.

About The Action Sports World Tour and ASA Events
ASA Events is the largest and most versatile action sports event and television production company in the world. Each year, ASA Events develops, manages, and executes more than 200 events and 100 television programs featuring skateboarding, freestyle BMX, inline skating, freeskiing, music and freestyle motocross.
Now in its twelfth year, ASA Events has become the industry leader by combining credible, high quality events with a successful track record of connecting brands to consumers through action sports. Always evolving with the frenetic growth of action sports, the company is continually implementing new contest formats, designing cutting edge ramps, and creating new customized properties for its clients. For more information, visit ASAevents.com.

About OTAir LLC
OTAir is a Richmond, VA based mobile marketing and media firm specializing in text message marketing. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir's services extend the message and impact of traditional marketing media with instant information or coupons directly to the user's cell phone and with additional information at the user's OTAir.com inbox. Advertisers simply reserve one or more exclusive keywords with OTAir and place a call to action on their marketing for the mobile user to text the keyword to 68247 (OTAIR). Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. OTAir’s Real Estate TXTpak product for both commercial and residential real estate is also available to increase property sales, leasing, and rentals by actively engaging interested consumers using text messaging technology. Visit www.otair.com for details.

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