Dunlop Collaborates With hfa To D-Fine New Campaign

Dunlop's new advertising campaign created by its agency, Akron, Ohio-based Hitchcock Fleming & Associates Inc. (hfa), targets drivers wanting the ideal driving experience.

Akron, OH (PRWEB) June 27, 2006 -- D-TERMINED. D-COMPRESS. D-MENTED. All words used to describe the Dunlop driving experience and are current headlines in the new Dunlop Tires ad campaign entitled Definitions. With its new advertising campaign created by its agency, Akron, Ohio-based Hitchcock Fleming & Associates Inc. (hfa), Dunlop is set to steer momentum for the brand.

“The new campaign literally defines what the Dunlop brand stands for,” said Andy Traicoff, director, Dunlop brand. “Dunlop is the driver’s ally in their pursuit for the ideal drive. The Definitions campaign helps convey this message.”

hfa developed the new campaign which is integrated across print, Web, POS and retail to keep up the Dunlop momentum with consumers and drive traffic to its retail locations. The campaign will run through the end of this year.

“Our objective was to create an ad campaign that would really connect with drivers and differentiate the Dunlop ads from other ads in the market,” said Keith Busch, vice president client services/business development for hfa. “The bold, bright colors with the yellow band running across the top accompanied by the strong words as headlines work together to engage the reader.”

“Maintaining brand presence and building on the brand experience has always been our main goal for Dunlop,” said Busch. “Dunlop wants to be more than a provider of tires; it wants to be the provider of genuine driver empowerment.”

To view a sampling of the print ad campaign that hfa developed for the Dunlop Definitions campaign, please visit http://www.teamhfa.com/content/DunlopDefinitions2006/. For additional information on Dunlop Tires, please visit www.dunloptires.com.

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About Dunlop Tires
Dunlop is a global tire brand with an excellent reputation among performance car enthusiasts. Well known for its prestigious original-equipment fitments and sports-car racing heritage, Dunlop also is a key supplier to sport compact enthusiasts, featuring “tuner” tire sizes and race series sponsorships. For more information about Dunlop performance, visit www.dunloptires.com.

About hfa
Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire & Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through its Buzzwerks division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and its interactive division, Buzzwerks, are www.teamhfa.com and www.thebuzzwerks.com.

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