Mini Mania, Inc. Updates Largest BMW Mini Cooper Website on the Internet

In recognition of the International nature of both the Mini Cooper business and the Internet itself, Mini Mania now offers its entire range of over 10,000 products in all the major currencies of the world.

Nevada City, CA (PRWEB) June 29, 2006 -- Mini Mania, Inc.(tm), the market leader in distributing and manufacturing lifestyle products and high quality performance aftermarket parts for the "classic" Mini(tm) and BMW MINI Cooper(tm) automobiles has further improved their already market leading Internet Website www.Minimania.com . In recognition of the International nature of both the Mini Cooper business and the Internet itself, Mini Mania now offers its entire range of over 10,000 products in all the major currencies of the world. Current, real time exchange rates now make it possible for everyone in the world to enjoy the great products and services. And to insure that customer service continues to exceed expectations a new 'Live Help' feature has been added. This allows consumers throughout the selection and check out procedure to have easy and direct contact with a live person for technical and administrative needs.

Mini Mania is celebrating all the new Website features by also introducing "Free Shipping" on qualified Internet orders. Don Racine, owner of the company, is excited about the contribution of the Internet to their traditional Catalog sales distribution business. He says; "The Internet is for sure a major part of the future of our business. The visual nature and instant communications of the Internet enhances our ability to serve our customer with our technical expertise even with conventional phone orders. We will continue to emphasis the growth of information we make available on our site from the current 89,000 pages to a goal of 100,000 pages within the next 2 years. Our entire website is developed, houses and serviced in house and this has allowed us to be very responsive to the almost 50,000 daily visitors to our site."

About Mini Mania, Inc.

Mini Mania was founded in 1974 and has grown to become a multi million dollar market leader that provides high quality aftermarket parts that include its own ULTRIK(tm) line of high performance parts and very specialized services to a growing customer base of approximately 50,000 consumers around the world.

Mini Mania solidified its market leadership position in 2001 by becoming the first company in the US to import the then all new BMW MINI to use as a product and performance test bed. Shortly thereafter, Mini Mania began to offer a suite of "lifestyle enhancement products" that appeal to recent purchasers of the MINI Cooper(tm) automobile

Mini Mania is headquartered in a 16,000 square foot state of the art facility in the Northern California foothills outside of Sacramento. The company’s dynamic web site is truly a one of a kind information portal for any Mini Cooper enthusiast – containing over 50,000 pages of unique content, augmented with 50,000 part number, technical articles and interactive community forums. Each month 75-100,000 individuals access the web site for research and purchase of Mini Cooper parts and accessories. www.Minimania.com

The company has just opened a standalone subsidiary in the UK http://www.minimaniauk.co.uk/ to better serve the growing European market. For more information - on the web: www.minimania.com, 800.946.2642.

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