JG Marketing Assists Clients in Website SEO Rankings through PR

As part of normal service offering, JG Marketing Services prepares press release articles that help improve SEO rankings for client websites.

Sydney, Australia (PRWEB) July 2, 2006 -- PR articles have always had an important role as part of the marketing communication and services mix. Not only because of their pull because of their use in an editorial environment, but the believability factor. This is encountered not only in the trade magazines but in the web through E-zines.

Marketing communication practitioners, both consultants and clients alike, are well aware of the pull that that press release articles can achieve. However, they may not be aware of what these articles can do in improving search engine rankings of their web sites.

This is done in two ways, first of all linking back to a website, through information on the press release article. Contact details of the article’s author should have the URL of the client’s website.

The other way is through the inclusion of keywords in the article. In the Web 2.0 world, placing keywords in client’s website Meta tags is not enough. The web crawlers of today search web content, on page, but also off page looking for keywords in the many news items found on the web.

With the enormous database management capabilities of today’s search engines, picking up these keywords is a much easier task than it was in the web’s early days (Web 1.0).

Hence, optimizing links and use of keywords in PR articles help improve search engine rankings, because search engines list sites with the most backlinks and keywords in the top of each keyword listing.

Recognising that the paradigm of the Web 2.0 world may be a tad confusing for most communication practitioners, JG Marketing Services includes SEO (search engine optimisation) considerations as part and parcel of the PR preparation services offered, at no added cost.

“While we are not always involved in the preparation or updating of our clients’ websites, we take the attitude that we should assist our clients’ overall communication needs, whatever part of the marketing communication mix we are involved in,” explains Jack Garcia from JG Marketing.

He adds, “since we began offering marketing services in 1980, we have been continually looking at ways to improve and add value with the different aspects of marketing communication services that we offer.”

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