Ford Surges Ahead With a Longer Powertrain Warranty on 2007 Ford, Mercury and Lincoln Vehicles
Ford changes the landscape of the American automobile industry with its announcement that it is lengthening the powertrain warranty for Ford, Mercury and Lincoln vehicles.
New Canaan, CT (PRWEB) August 24, 2006 -- Ford has managed to get people talking again about product quality and confidence by lengthening the powertrain warranty on its 2007 vehicles. Ford and Mercury vehicles will receive five years powertrain warranty coverage or 60,000 miles, while Lincoln vehicles receive six years powertrain warranty coverage or 70,000 miles.
The longer powertrain warranty means that Ford now offers some of the best warranties in the industry. With the new warranties, Ford offers far better warranties than American carmakers Chrysler Group and GM.
In fact, Lincoln’s 2007 warranty is an astonishing two years longer than Cadillac’s, which is sure to sway some buyers over to Lincoln. The new Ford powertrain warranty is retroactive to the beginning of the 2007 model year, so customers who already have purchased a 2007 Ford, Lincoln or Mercury will automatically receive the added protection. These warranties have no deductible and are fully transferable when the vehicle is sold.
“My wife and I are in the market for a minivan and have narrowed our choices down to the Ford Freestar or the Pontiac Montana. When we heard about the amazing new warranty available on the Ford, we are now strongly leaning towards purchasing the Freestar,” stated Trevor Bowden, 35 from Norwalk Virginia.
Top executives at Ford hope that other consumers echo Bowden’s sentiments. According to a statement in the press release issued by Ford announcing the longer powertrain warranty, Ford’s goal is to be America’s car company.
“Ford is able to take this aggressive stance with its powertrain warranty because the quality of the vehicles is so high. Ford has really concentrated on implementing quality improvements over the past several years, so the company is in a place to showcase those quality improvements with the longer warranty,” Richard Reynolds, GM, Griffin Ford explains. He continues: “Our customers are thrilled when they learn about the amazing powertrain warranty available on Ford, Lincoln and Mercury vehicles. It gives them a great comfort level and a feeling that the Ford products offer a better value."
With the automobile industry more competitive than ever and with such a large selection of vehicles to choose from, many consumers will definitely consider the powertrain warranty when they comparison shop. Retailers with an online presence like Griffin Ford should experience an upsurge in sales as consumers choose Ford vehicles over other automakers.
ABOUT US:
Discount Ford Warranties offers a diverse selection of discounted Ford warranties, Lincoln warranties and Mercury warranties. The warranties offered include various levels of protection, mileage options and durations.
Discount Ford Warranties’ website offers comprehensive information regarding the extended warranties available for sale through the site.
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