Houses for Sale: Increase Profits by Better Understanding Real Estate Buyers & Sellers
When a real estate agent lists a house for sale they need to understand how to work not only with sellers, but also buyers. Learning from existing Top Producing real estate agent and taking real estate courses that offer greater expertise and a clear roadmap to success – all play a crucial role in an agent’s future success.
(PRWEB) September 2, 2006 -- “When a real estate agent lists a house for sale they need to understand how to work not only with sellers, but also buyers. Buying a home is an emotional decision, so agents must resist the temptation to talk the entire time. Let buyers discover things about the house on their own. Many home buyers like to ‘try on’ a house and determine how comfortable it is for them,” says Tom Mitchell, SVP of Seller Agency Council (www.selleragency.com).
“A good seller’s agent should seek to build a build a relationship with their buyer as soon as possible, and then determine what they are looking for,” says Bill Shue, President of iSucceed.com. The company recently compiled its top three real estate listing presentations and real estate marketing scripts from over 200 of the top-producing real estate agents that comprise the iSucceed faculty (www.iSucceed.com). These fully customizable, “Best of the Best” listing presentations are now available for agents to use anytime, anywhere . Copies can be purchased on CD-ROM at www.realestatebooks.org. Armed with this knowledge, any agents can prepare themselves to deliver buyers and sellers the highest quality professional service.
The Seller Agency Council also offers the Accredited Seller Representative (ASR®) course in classrooms via the RealtyU® network of real estate schools (www.realtyuschools.com), or online via their website (www.realtyuonline.com). The ASR® course trains agents to examine various key elements in the sales process, such as opening the dialogue by “probing” or asking the following “pre-closing” questions:
- What do you least like in your current home?
- What is the most important thing you are looking for in a new home?
- Will this home work for you?
- Is this property what you had in mind?
- Is this house similar to what you have now?
As agents seek to obtain a buyer’s commitment questions like these will bring the central issues into focus. Mitchell also cautions REALTOR®’s, “After you ask one of these questions, wait for the answer.” According to Mitchell, active listening is the most effective closing tool in the an agent’s toolbox. It is vital that they search for both the verbal and non-verbal signals displayed by genuinely interested real estate buyers when they are considering the purchase of particular a property. The key is gaining the ability to interpret and manage these signals.
Learning from existing Top Producers and using their persuasive listing presentations; taking courses that offer greater expertise and a clear roadmap to success – all of these activities play a crucial role in an agent’s future success.
# # #
See the original story at: http://www.prweb.com/releases/2006/09/prweb431696.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/RW1wdC1IYWxmLUluc2UtTG92ZS1JbnNlLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.