Malibu Kahlúa International Names Kieran Stevens Vice President, Global Marketing & Commercial for Kahlúa and Tia Maria Trademarks

Kieran Stevens signs on as Global Marketing and Commercial director for Malibu Kahlua International, Pernod Ricard SA. Stevens will have resposibility for the Kahlua and Tia Maria brands and willbe based at the MKI headquarters in Westport, CT.

Westport, CT (PRWEB) September 16, 2006 -- Malibu Kahlúa International today announces that Kieran J Stevens, a respected veteran of the spirits industry, has been appointed Vice President of Global Marketing and Commercial for Kahlúa and Tia Maria effective immediately. Stevens will report to Cyril Claquin – Senior Vice President, Global Marketing and Commercial.

Stevens will have overall responsibility for planning, directing and executing all aspects of Malibu Kahlúa International’s global marketing policies, objectives and initiatives for Kahlúa and Tia Maria.

Stevens joins Malibu Kahlúa International from Irish Distillers Ltd., where he served as International Regional Director, North America/South Africa/Global Travel Retail and prior to that International Sales Director, Bushmills Whiskey’s. At Irish Distillers Ltd., Stevens was integrally involved in development of regional brand and commercial strategy for the Jameson and Bushmill trademarks and directed the launch of Bushmills Irish Cream Liqueur. Prior to his tenure at Irish Distillers Ltd., Stevens held a series of senior level positions at Dillon Bass Ltd., culminating in his leadership role as Marketing Director, Wines & Spirits where he directed the development and execution of the company’s wine and spirits strategy, national marketing campaigns for all Bushmill brands and served as primary liaison for a range of brand owner companys including Pernod Ricard.

“Kieran brings the perfect mix of strategic global marketing experience and creativity that we want for the Kahlúa and Tia Maria brands,” said Simon Hunt, President and CEO of Malibu-Kahlúa International.

“I am thrilled to join Malibu Kahlúa International,” said Kieran Stevens, Vice President of Global Marketing and Commercial for Kahlúa and Tia Maria. “MKI is an organization that is passionate, entrepreneurial and convivial and I am excited to be part of leading this global team to market such distinctive and alluring brands.”

Stevens will be based in Westport, CT.

About Malibu-Kahlúa International
Malibu-Kahlúa International is a brand ownership company, operating as a subsidiary within Pernod Ricard. Malibu-Kahlúa International is the flagship unit for Pernod Ricard’s global liqueur business, which currently stands at number two in the liqueur category. Malibu-Kahlúa International operates and markets Malibu® flavored rums, Kahlúa® coffee liqueur and Tia Maria® coffee liqueur.

Pernod Ricard and all its subsidiaries remind consumers to drink responsibly and in moderation.

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