CarSmarts Targets Women Car Shoppers
Advertising leader, CarSmarts Magazine focuses on female automotive shoppers.
(PRWEB) September 16, 2006 -- CarSmarts Magazine announced its recommendation and endorsement of the new AskPatty.com website. CarSmarts Magazine, located in Atlanta, specializes in targeted marketing for the automobile industry. CarSmarts publishes two weekly automotive publications targeting consumers in the market to buy automobiles and are the fastest growing print medium in the Atlanta market.
Starting in September, Carsmarts Magazine will become the premier reseller of the Ask Patty program to dealerships in the state of Georgia. CarSmarts Magazine is a well-known brand in the automotive industry and the partnership with Ask Patty will only build on the excellent reputations of both companies.
“We feel like the Ask Patty concept is a good fit for our business model of providing consumers with more information when shopping for an automobile,” states Chris Snellgrove, President of CarSmarts Magazine. “We are excited about offering this program to the local dealer market.”
We are excited to be working with the team at CarSmarts Magazine because of the quality of their publication and the great reputation that they have in the market,” states Peter Martin, CEO of AskPatty.com. “Both dealers and consumers trust CarSmarts. Since the launch of their publication the response from the market has been great. We are carefully reviewing Ask Patty partners and are proud to have selected CarSmarts as a reseller partner.”
Ask Patty provides women consumers the opportunity to post questions about car buying, selling, repair and maintenance to a panel of expert automotive women. Ask Patty is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty automotive advice blog by going to http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women, headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to the http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can Ask Patty for automotive advice on the Ask Patty "Get Advice" blog by clicking here: Ask Patty Blog; Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.
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