USA-Greater China Innovation and New Product Development - Touch360 Joins SQV Design International

US-based Touch360, Inc., a multi-disciplinary innovation and strategic design firm, joins forces with Greater China’s SQV Design International

Research Triangle Park, North Carolina and Taipei, Taiwan (PRWEB) September 17, 2006 -- North Carolina-based Touch360 and SQV Group of Taiwan announce the affiliation of Touch360 to SQV Design International. The relationship will enable the companies to deliver even better value to their clients through insights to global markets and consumers, and more effective design-for-manufacturing - all will result in higher product success rates and better experiences for customers and users.

Claire-Juliette Beale, President of Touch360, commented:
“At Touch360 we are driven by the self-confidence in our ability to innovate and design great product experiences. However, we remember the value of humility. Successful product development, especially with the cut-throat global competition out there, requires the type of collaboration we are forming with SQV Design International. Our agreement concludes several months of strategic discussions and joint meetings with clients in the US and in China. We are fortunate to work with SQV who are bringing both a thorough understanding for the Asian Pacific market as well as strong design-for-manufacturing capabilities.”

Chao Chang, Managing Director of SQV Group, declared:
“SQV Design International and Touch360 share a common vision to become global leaders in “value-added” product design and innovation. Together, our expertise throughout the entire process, from marketing research all the way to manufacturing and go-to-market in various geographies, brings the tangible value that clients require. Our multidisciplinary and increasingly multicultural team can help our clients identify opportunities and design products and services in markets ranging from fast developing to mature. We look forward to working with Touch360 and leveraging shared values to grow our clients business.”

About Touch360
Touch360 is an innovation and strategic design firm.. We serve companies that need to differentiate their offering and expand into new markets. Touch360 uses a methodology and a process that result in deep insight into the full product context, balanced value-driven innovation, and a clear definition of the product. Its multi-disciplinary team has a successful track record in developing and bringing to market innovative products and services that have generated billions of dollars in revenue for companies ranging from start-up to Fortune 500.

About SQV Design International
Headquartered in trendy Taipei city, SQV Design International is recognized as one the best product development consultancies in Asia. Founded by US trained designer Daniel Koo in 1987, SQV Design International has experience serving Lenovo, Basso, Acer, Texas Instruments, NEC, 3M, Arora, Johnson, and many other top brands, across industries. SQV has won international awards including the prestigious IDEA and IF awards. Its designs have been featured in numerous publications including Business Week, AXIS, T3, World Daily News, and Marie-Claire. SQV Design International is the largest independent product development firm in Greater China. It’s knowledge is sought by corporate, government and leading education organizations throughout Asia.

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