SMS Marketing Proves Perfect Promotion Tool for Pubs and Clubs

Nightclub and bar managers are keeping their premises buzzing thanks to a marketing tool that delivers promotions and incentives straight into the pockets and handbags of their punters.

Cheltenham, UK (PRWEB) September 20, 2006 -- (http://www.txtlocal.com). SMS Marketing is a quick and easy way of sending multiple text messages in one go to customers' mobile phones.

The system is ideal for bars and nightclubs, because their target audience of young adults are the main users of mobiles. According to The Mobile Life Report 2006, undertaken by the Carphone Warehouse, 51% of 18 to 24-year-olds send or receive at least six texts every day. The report also revealed the same age group consider their mobile phones more important than their televisions!

It's very easy to use and can't really fail

Mark Hughes, landlord of the Dog & Partridge in Oldham, uses SMS Marketing to promote special nights and drinks offers.

"It's very easy to use and can't really fail," he said. "A text message is so immediate and it's guaranteed to be read by the customer. Other forms of promotion haven't worked but this has. If you stick a letter through a door, it goes in the bin. You put a poster up, it gets ignored. But a text message has to be read, even if the customer decides to delete it afterwards."

Darren Daws, MD of SMS Marketing leader www.txtlocal.com, said: 'More and more managers of bars, pubs and clubs are discovering the benefits of text marketing.

"It's very cost-effective and easy to use. Type, cut and paste or automatically collect customers' phone numbers into a list on your computer, type the message and press send – it's that easy.

"The message is then delivered in an instant to everyone in your list. You don't have to worry about it sitting disregarded in an email inbox, it'll get through to your customers at once, wherever they may be."

Jimmy Sykes, promoter of the Reading Rooms, a live music venue in Dundee, uses SMS Marketing to advertise upcoming concerts alongside other forms of promotion, such as email campaigns and posters. But he finds SMS Marketing the most effective.

He said: "I'd rather have 1,000 mobile phone numbers than 1,000 posters. Texts are a lot more personal and they go right to source.

"We find people are happy to provide their mobile phone numbers. No-one has ever asked to be taken off the list, so that proves they're happy to get the messages.

"In fact, customers often pass the offers on. For example, we sometimes offer half price entry to anyone showing door staff a text message we've sent them – and those already on the list will show the message to their mates, who then sign up to get the offer themselves.

"It's great! Not only do people invite us to market to them, they feel like they're part of a community, which is exactly what we want for a live music venue."

Txtlocal.com is inviting pub and nightclub owners to try SMS Marketing for themselves, at no cost and with no obligation.

To take advantage of txtlocal.com's free trial, visit www.txtlocal.com. For further information call Darren Daws on 0845 009 3180.

CONTACT INFORMATION:
Txtlocal Ltd
Darren Daws, Managing Director
20 Winchcombe Street,
Cheltenham,
Gloucestershire
GL52 2LY
0845 009 3180
http://www.txtlocal.com

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