CREAMaid.com: World's First General Purpose Word-of-Mouth Marketing Platform
CREAMaid.com provides a platform to help any company instantly start an online word-of-mouth marketing campaign by stimulating, aggregating and syndicating the buzz from bloggers.
Daejon, South Korea (PRWEB) September 28, 2006 -- CREAMaid.com, an online word-of-mouth marketing platform that provides bloggers royalty for contribution, has officially started its beta service today.
Normally when companies launch new products or services, they advertise. Then they hope that some enthusiastic consumers will become interested enough to spread the word. However the problem is, it takes too long and requires too much advertising budget. CREAMaid is aimed at solving these problems.
CREAMaid is a service to help any companies start and carry on word-of-mouth marketing campaign instantly with help from bloggers. Each campaign is called a "Conversation". Using CREAMaid, companies can actively seek early adopters who will participate in the Conversation by introducing their product on their blogs.
When a company starts a Conversation, any blogger can participate by writing a post about the suggested topic and including a syndication widget inside the post. The participating process does not require bloggers to give away any personal information nor does it require even a registration. The blogger simply writes, and collects royalty when her post is selected. The royalty payment is made by PayPal.
The most unique part about this service is that it aggregates all the contributing posts and syndicates them back to each of the posts through its embedded widget, enabling easy surfing of the aggregated buzz. This syndication widget can be also employed into the company's own website to show their site visitors what bloggers are saying. This has a great word-of-mouth effect since consumers won't have to go anywhere else to find out what other people are saying about the product once they encounter a single contributing post. Once a consumer finds the post, she can surf around from there to find out more about the product, using the widget. The result: The companies are happy because more consumers will get to read about more perspectives of their product. Consumers are happy because they won't have to go through tedious steps of additionally searching for what others are saying about the product. Finally, bloggers are happy for meeting others interested in the same product, while earning royalty for writing about what they are interested in.
"Normally it takes forever for your newly launched product to take off, and all you can do is to run some ads and hope that people will discover you," says Trent Kang, the CEO of CREAMaid. "But what if you can actually find consumers who would try your product and introduce it to others?" Kang emphasizes that it is not enough to just wait for a few enthusiastic consumers to find your product and start talking about it. "Why do nothing but just wait for early adopters to find you when you can do something about it?" asks Kang. "You must go out there and actively search for the customers who might like you."
The site is currently open for both bloggers and companies. Bloggers can directly participate in some of the suggested Conversations, and companies are allowed to sign up to create and test Conversations.
As an opening event, CREAMaid plans to demonstrate its possible usages by actually promoting sites they have selected. Throughout the next month, they plan to continuously release various campaigns where bloggers can participate and earn royalty payment instantly. For more information, visit www.creamaid.com
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