ItsAboutVideo.com Announces New Internet Based Video Marketing Tool Targeted For Indie Recording Artists

Ever given up on trying to watch a music video simply because the downloading process never seemed to end? Well, a new solution from ItsAboutVideo.com puts the fun back into watching streaming videos without waiting endlessly for any downloading or buffering.

(PRWEB) September 29, 2006 -- Is it an Indie label or artist’s dream? ItsAboutVideo.com can also track the total minutes that any given video was viewed. "Each year millions are spent by advertisers without knowing if their message really reached the intended target. By having the ability to track how many times a particular online video was viewed, its effectiveness can be determined. Furthermore, since you only pay for actual minutes consumed, the advertising dollar goes further,” says Patti Petow, President of ItsAboutMusic.com.

According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase as a result of an online video ad.

And then there’s e-mail. ItsAboutVideo.com also makes it possible to include a video of any length in an email message. "Since our videos are not sent as attachments, people are less concerned about viruses and more likely to open them. And, since there is nothing to download, all videos arrive as small text files which do not compromise hard drive storage space," said Petow. Need to send several videos? No problem. “We can also include ANY number of videos in a ‘container’ within an email message, offering the recipient a selection from which to choose." Petow adds, “This solution is particularly beneficial for educational and training purposes.”

As Internet connection speeds increase, experts feel that consumers are ready to visit websites for products advertised on television and ItsAboutVideo.com appears to be poised to be a major player in the online video market geared toward the Independent recording artist, although certainly not limited that niche market.

Providing Video-On-Demand, VEMail and Live capability for pre-recorded music videos, movies, technical training, such as music lessons, seminars, songwriter workshops, even live Q&A sessions is the specialty of ItsAboutVideo.com. Petow says that “Events can also be video recorded as they happen, providing a Video-On-Demand offering that can be viewed anytime after the event. Sending video email or performing ‘globally’ via the Internet with a pre-taped "Pay-Per-View" concert from a venue or the comfort of your own studio or living room that streams flawlessly is now a reality.”

With services provided by ItsAboutVideo.com, any artist can promote upcoming projects with Video Email and get in on the act by demonstrating their music "personally" to business associates as well as to their fanbase. Adds Petow, “Video technology delivers more information in less time, at less cost and with more retention. If you want more business for the same effort, maybe it's time to look at another approach. Successful businesses want quick access to current information. The ability to make today's decisions with today's information is invaluable.”

Video-On-Demand is the next online consumer revolution! In the next few years, everyone is predicted to use video online to communicate. Position yourself ahead of this massive trend now by using our easy-to-use service with fans, friends, families and business affiliates.

“Whether you are an artist, promoter or venue, there is no better way to self promote with a marketing tool designed to make use of the Internet. If Digital Rights Management is a concern, streaming video is the best option. It's a jungle out there, so why not be pro-active in promoting yourself in a unique and inexpensive way? We invite you to take a look at our services and drop us a line with any questions you may have about this exciting marketing tool.”

ItsAboutVideo.com provides enterprise video solutions for musicians and businesses using RTSP (Real Time Streaming Protocol) as opposed to progressive video and provide: Live Internet Broadcast (640 X 480); Web Conferencing; Web Meetings; Video Recording Studio; Video On Demand; Web Seminars and Video Email.

To see a sample video, point your browser to: http://www.itsaboutvideo.com/samplevideo.htm

# # #