Innovative, Niche Personal Care Products Lead to Success for Xenna Corporation
According to Chain Drug Review's recent "Niche Products Report," there are two types of niche products: those that are significant and all the rest. According to the report, Xenna Corporation is one of the companies who "have built businesses and reputations on their ability to correctly identify, market and sell niche products."
(PRWEB) June 21, 2007 -- According to Chain Drug Review's recent "Niche Products Report," there are two types of niche products: those that are significant and all the rest. According to the report, Xenna Corporation (www.xenna.com) is one of the companies who "have built businesses and reputations on their ability to correctly identify, market and sell niche products."
Xenna CEO C.J. Buck says, "Our mission is to patent and develop products that fill a gap in previously unmet needs."
Buck says the demand for natural products across a broad spectrum of consumer goods continues to increase. For those seeking a natural alternative in foot care, Xenna has developed two niche products: NonyX® Nail Gel, a topical exfoliant of yellow or thick keratin debris buildup under toenails and CalleX® Ointment, which both moisturizes and uses natural enzymes to gently exfoliate rough, scaly skin on feet.
The patented formulations in NonyX® Nail Gel and CalleX® Ointment are focused on the cosmetic exfoliation of keratin - the protein found in skin and nails. Both products are natural and diabetic-friendly.
NonyX Nail Gel is a topical, easy-to-use gel used by podiatrists, but also sold in pharmacies and major chains, that breaks down and removes keratin debris -- the discolored, yellow, or thick granular buildup under nails that causes them to appear yellow or discolored. NonyX Gel softens thick keratin debris buildup using natural ethanoic acid, permitting it to be scraped out from under the nail, beginning after about four weeks.
For those with rough, dry or cracked skin on heels and soles, Xenna's acid-free CalleX Ointment uses natural enzymes to thin and soften hardened, thickened skin and exfoliate dry, cracked or scaly buildup. Newly patented, CalleX Ointment moisturizes and rejuvenates dry, cracked heels, and has been shown in consumer studies to significantly soften and reduce thickened skin areas within 15 to 30 days.
In hair care, Xenna's Curlaway® Curl Relaxer is a new, patented, gradual relaxer that offers more flexibility and styling choice. Curlaway's niche position in the ethnic hair care market is that of a gradual, rather than instant, hair relaxer.
Rather than rapidly restructuring the hair by breaking disulfide bonds, Curlaway's method simply rotates the disulfide bond anchors and loosens hydrogen bonds within the hair shaft so that curl is gently released over time with repeated application of the gel. Curlaway Gel also fortifies the hair with a combination of natural moisturizes within the gel, including castor oil, grapeseed oil, MSM and DL-panthenol (Vitamin B-5).
Curlaway is safe to use on chemically-treated hair, including straightened, permed, color-treated and bleached hair, and straightens hair on a semi-permanent basis. Relaxation lasts 3 to 8 weeks, depending on hair type, and curl gradually returns once use of the product is discontinued. For maintenance hair is treated lightly with the gel, similar to a leave-in styling product.
Market research publisher Packaged Facts projects the natural personal care market will climb to $7.9 billion by 2009. In addition to mass department stores and supermarkets, Buck says chain and independent pharmacies are continuing to expand their offerings of natural products.
She says, "Essentially, a niche product must offer something different and deliver on that promise. Getting trial is always a challenge, but if the product works, word of mouth will do the rest."
NonyX Nail Gel can be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, TARGET, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB, Bi-Lo, Cruno's and Giant Eagle grocery stores, Kerr Drug, Snyders and most Medicine Shoppes. Online, it is also available at www.xenna.com.
CalleX Ointment is sold in the foot care section of Walgreens, Rite Aid, Longs, HEB grocery stores, Kerr Drug, Snyders, Giant Eagle, Bi-Lo, Bruno's and many Medicine Shoppe pharmacies, as well as online at www.xenna.com.
Curlaway Relaxing Gel can be purchased at select Walgreens stores throughout the country. Curlaway's website, www.curlaway.com , shows photos of hair before and after using Curlaway Relaxer and a downloadable list of the Walgreens stores where it can be purchased. Customers can also order the product from any Walgreen's store by requesting it using WIC # 581042. Curlaway Gel can also be bought from the brand's website, http://www.curlaway.com .
For more information and photos before and after using Xenna products, go to www.xenna.com . For wholesale inquiries, call 800-368-6003.
Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email info @ xenna.com.
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See the original story at: http://www.prweb.com/releases/2007/06/prweb534465.htm
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