Supreme Protein® Bar Leaps to #1 in Nationwide 7-Eleven Store Sales

There's a new leader in the rapidly growing protein/energy bar category at America's largest convenience store chain. Within weeks of its introduction, the Supreme Protein® bar surged to the #1 spot at 7-Eleven stores nationwide, beating out a number of highly popular and long-established bars. Industry insiders and consumers alike credit Supreme Protein® 's gourmet candy taste and superb nutritional profile for the bar's tremendous popularity.

(PRWEB) August 1, 2007 -- The makers of the gourmet protein bar sensation Supreme Protein® knew they had a hit on their hands when they had difficulty keeping up with customer demand. So when they rolled out a nationwide multimedia ad campaign and ramped up production to full capacity, they were prepared for a deluge of orders from happy retailers.

And that's what they've got. Within days of being introduced in 7-Eleven stores throughout the US, Supreme Protein® has clearly established itself as the retailing giant's #1 seller in the all-important and rapidly growing protein/energy bar category. 7-Eleven store owners report that they are having difficulty ordering Supreme Protein® bars fast enough to keep up with demand.

Clearly, consumers are delighted with Supreme Protein® 's outrageously delectable four-layer combination of creamy nougat, crunchy peanuts, luscious caramel, and protein crisps. Meanwhile, industry insiders and consumers alike are suitably impressed by Supreme Protein® 's superb nutritional profile.

In addition to purely addictive flavor, Supreme Protein® delivers 30 big grams of the highest-quality proteins, including more premium whey isolate than any other product of its kind. Supreme Protein® also provides an excellent spectrum of vitamins, minerals, and healthy fats (including flax seed oil). Adding to Supreme Protein® 's popularity is the fact that it comes in both a Carb Conscious version (for those with low-carb lifestyles) and a High Energy version (for those seeking a higher-carb burst of energy). The Carb Conscious version also comes in a smaller Snack Size for those with smaller appetites.

Today's consumer is more nutrition-conscious than ever. So it comes as no surprise that, even when snacking, they want plenty of high-quality "body fuel" for their buck. And that's what they get in Supreme Protein® --a sweet taste sensation that has taken the whole concept of the protein bar into a new realm of combined flavor and function.

Retailers who want their own supply of the fastest-selling bar in the protein/energy bar category can contact Supreme Protein, Inc. at 732-528-3265 X102 or visit the manufacturer's website at supremeprotein.com.

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