PalmSprings.com Drives Palm Springs Tourism
PalmSprings.com generates substantial tourism revenue for local hotels, restaurants, shops, golf...
Palm Springs, CA (PRWEB) January 29, 2007 -- In the last twelve months, the Castello Cities Internet Network's (CCIN) PalmSprings.com received over 1,500,000 unique visitors and impacted local businesses by generating millions of dollars in tourism revenue for Palm Springs area hotels, restaurants, shops, attractions, activities and golf.
PalmSprings.com's traffic and revenue statistics speak for themselves, but no one speaks louder about PalmSprings.com than its local advertisers:
"Any Palm Springs or Coachella Valley business that does not take advantage of PalmSprings.com is losing revenue," said Bruce Abney, owner of the El Morocco Inn & Spa and former GM for Palm Springs architectural landmarks Orbit In and The Movie Colony Hotel. "I relied on PalmSprings.com when I was managing the Orbit In and The Movie Colony in Palm Springs, and it was the first advertising dollar I spent when I bought the El Morocco in Desert Hot Springs."
"PalmSprings.com is our #1 source of revenue generated from Internet advertising," said Cindy Calquhoun, General Manager of Shadow Mountain Resort & Club in Palm Desert. "It is over 30% of our revenue."
"PalmSprings.com is .com-pletely magnifique!" said Jean-Claude Constant, owner of Pomme Frite Restaurant and board member for Main Street Palm Springs, the merchants' association for downtown Palm Springs. "PalmSprings.com brings us the business."
"PalmSprings.com is the most effective marketing investment we've ever made," added Ani Virgili, owner of Ristorante Vittorio on El Paseo in Palm Desert.
Golf is synonymous with Palm Springs and PalmSprings.com has become synonymous with promoting Palm Springs golf on the Internet.
"PalmSprings.com brings us more tee time requests than anyone else," said Judy Lockwood, General Manager for GolfClub Reservations, the largest tee time reservation center in the Coachella Valley. "PalmSprings.com alone generated over $1,400,000 in tee times for us last year."
What accounts for PalmSprings.com's success?
"There are many reasons, but most important is that PalmSprings.com is the only site promoting the Palm Springs area that is Search Engine Independent," said David J Castello, COO of CCIN, "Even though it ranks high on Google, most of PalmSprings.com's traffic is intuitive and doesn't come from the search engines. People go directly to PalmSprings.com and our advertisers get to them first."
Since CCIN acquired it in 1995, PalmSprings.com has aggressively promoted Palm Springs and Coachella Valley businesses worldwide, but now PalmSprings.com looks to the future with an eye on adding local traffic to the mix.
"Historically, the majority of PalmSprings.com's viewers have been those planning to visit or relocate to Palm Springs and the Coachella Valley," said Michael A. Castello, CEO of CCIN. "Now, we are also targeting local traffic with features such as our PalmSprings.com Classifieds. The PalmSprings.com Classifieds are completely free and there is no limit to how many ads you can post."
Besides PalmSprings.com, the Castello Cities Internet Network includes other destinations such as Nashville.com, LagunaBeach.com, Acapulco.com, Moorea.com, LongBeach.com, WestPalmBeach.com and Traveler.com as well as non-destination sites including Rate.com, Cost.com, Sample.com, Bullion.com, Whisky.com, Banana.com, Kennel.com, Driven.com and Daycare.com.
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See the original story at: http://www.prweb.com/releases/2007/01/prweb500276.htm
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