Oops, They Are Doing it Again: First They Tackled Modern Oldies Music, Now SRP Radio Network is Setting Their Sights on a Real 'Redneck' Style Radio Station

Traditional radio has been navigating through tough terrain lately, but not SRP Radio Network. Surfside1640.com is ranked among the highest gaining stations in North and South Carolina, and now the Carolinas better buckle up and get ready for real redneck radio as they prepare to launch iCountry1700.com.

Winston Salem, NC (PRWEB) October 2, 2007 -- If anyone knows radio trends, it is Dave Solomon, president of SRP Radio Network. Solomon is a 25-year radio veteran who has occupied the Director of Programming position at large market stations with companies such as Clear Channel, Entercom, Max Media, Sinclair and Cumulus. Oldies 93 (WMQX-FM) became the number three oldies station in America when he was the Program Director, and WTRG 100.7 in Raleigh was saved from a format change and received it's highest ratings in years.

It isn't a secret that internet radio is far exceeding the industry analyst's expectations and it is getting stronger every day, which is the reason SRP launched Surfside1640.com in June of 2006. Surfside1640.com features modern oldies music and full service news and weather. According to Carolina Profile Research (www.carolinaprofile.com), Surfside1640 is ranked as one of the highest gaining stations among all North and South Carolina's stations for audience exposure and interactivity.

Now, SRP is scheduled to launch their newest property, iCountry1700.com on October 3, 2007, which promises to exceed their previous efforts. As a result of Solomon's illustrious career in radio, he was able to recruit highly respected imaging talent, such as Mike Urben, Production Director for Clear Channel in Raleigh, and Christy Brittain, Middays at KFRG Riverside. Additional talent partners include, Tony Griffin Productions, Jim "Catfish" Prewitt, Dave Merz and Jay Johnson. When Solomon was asked why he chose iCountry1700.com to follow-up the success of Surfside1640, he said, "Traditional radio tends to shy away from niche programming as targeted as a full service 'redneck style' country station. In targeting North and South Carolina as our audience, we found an overwhelming amount of data that indicates millions of people refer to themselves as 'rednecks.' We built iCountry1700 to serve this growing population with announcements, music and events structured to exclusively cater to this demographic."

iCountry1700 can be accessed by visiting http://www.icountry1700.com and clicking on the "listen live" link. Free memberships are available to all visitors who would like to interact on the site.

About Dave Solomon: Dave Solomon is a 25-year radio veteran and president of SRP Radio Network. He is renowned as the "big voice" heard on dozens of successful broadcast IDs nationwide and is currently heard on hundreds of internet and broadcast stations as the "attitude voice" for the national SaveNetRadio.org campaign in Washington. His creative writing and voice production is often quoted in major media such as The Washington Post. A leader in the industry, SRP and RadioArchitect.com has provided services to traditional and internet radio stations for decades. Other properties include DigitalAudioTracks.com and AmericasGreatestHits.com.

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