Customized AT&T Home Turf Coach Designed by New Image Motor Sports for 'See How They Live' Campaign
Groundbreaking vehicle will showcase AT&T's products within a luxurious customized International/Starcraft Bus by New Image Motor Sports.
Dallas, TX (PRWEB) November 21, 2007 -- New Image Motor Sports and AT&T Inc. (NYSE: T) debut fully customized motor coach for AT&T Home Turf "See How They Live" campaign. The AT&T Home Turf Coach represents the ultimate expression of luxury meets technology. Designed around high energy lifestyles, the AT&T Home Turf Coach provides the ultimate showroom for AT&T's home and wireless products. The AT&T Home Turf Coach debuted with the launch of Trent Green's (Miami Dolphins) AT&T Home Turf "See How They Live" webisode hosted by Deion Sanders in Miami, Florida. The webisode will be included as exclusive content available on the AT&T Home Turf site http://www.seehowtheylive.com/tGreen.php.
New Image Motor Sports took a unique approach to customizing the vehicle. Their vision was to reinforce AT&T's position as the leader in media convergence technology. The exterior vehicle wrap creatively displays many popular athletes from the "See How They Live" campaign while the interior showcases luxurious custom features including:
- Australian Lacewood Flooring trimmed in African Mahogany.
- Hand-made bar with a Red Mahogany top and Italian wall texturing.
- French upholstered wall covering trimmed in Australian Lacewood
- Automated A/V touch screen panel w/ a marantz smart remote
- Dual zone climate control with (2) a/c units installed in the roof and (1) a/c unit in the rear wall
- 50" LG plasma
- 26" LG LCD
- 32" LG LCD and computer monitor
- HP AMD duo core PC with WiFi internet zone
- Custom built entertainment cabinet
- Refrigerator
- DirectTV - 300 plus channels
- Hardwood flooring
- Full size couch with chairs and tables
- DVD Players
- On-Board Apple iPhones
- Wool Carpeting
New Image Motor Sports will be taking the vehicle to many major events in 2007 and 2008 including: The Superbowl, The Masters, The Final Four, Alamo Bowl, AT&T Pepple Beach Pro-Am, AT&T Track and Field Championships, Tyson American Cup and others.
New Image Motor Sports provides high - end automotive customization and sales/leasing to clients ranging from professional athletes to corporate entities.
SOURCE 7 Products LLP.
Related links:
http://www.niseven.com
http://www.seehowtheylive.com
http://www.attblueroom.com/sports
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