IRIS Distribution & Txttunes Create Innovative Partnership

Leading Digital Music Distribution Co and Global Mobile Music community create new exposure and revenue for Indie Artists.

San Francisco, CA (PRWEB) December 10, 2007 -- Txttunes, a mobile music community (www.txttunes.com) and IRIS Distribution, a leading distributor of independent music (www.irisdistribution.com) have partnered to provide a range of wireless solutions to the IRIS stable of artists and independent recording labels.

Txttunes recently launched a new payment system where fans can download a full track MP3 to their PC/Mac and charge it to their cell phone account rather than using a credit card. Statistics show that 90% of teenagers don't own a credit card, and the connection between the cell phone and the Internet is where generation Y is focused.

We are an avid supporter of the independent music community and both our companies are paving a new business model for the music industry. The wireless platform connects 200 million cell phones and is an industry first. The reaction from the labels has been fantastic, having signed over 15,000 already to the service.

In addition, Txttunes artists and labels can create their own wireless communities and fan clubs. Bands are also offered the opportunity to personally select their 30-second previews, which automatically offers a fan a ringtone option.

Also available is the Txttunes widget, where bands can upload tracks to a social networking site, customize the artwork, and with ease a fan then enters their cell number into the widget clicks "purchase" and the track is downloaded to their PC/Mac immediately.

IRIS co-founder and Chief Marketing Officer Bryn Boughton stated, "Exploring innovative ways to expose our labels and artists to new listeners is important to us, and Txttunes now provides us with several options to do that. We're excited to further our market reach within the mobile community."

Matt Coleman, CEO of Txttunes, stated, "We are an avid supporter of the independent music community and both our companies are paving a new business model for the music industry. The wireless platform connects 200 million cell phones and is an industry first. The reaction from the labels has been fantastic, having signed over 15,000 already to the service."

About Txttunes Inc:
Txttunes combines the mobile phone with a global music community. Txttunes offers independent artists and labels a unique opportunity to publish their music online and have direct contact with fans through wireless communication. In addition, Txttunes offers users the ability to purchase digital music through our unique cell phone payment platform. For more information, visit txttunes.com.

About IRIS:
IRIS is a leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace. IRIS consistently champions independent thought and progressive culture through its music and marketing initiatives.

IRIS currently distributes a select group of top independent record labels including Big Dada, Burning Spear, Chemikal Underground, Duck Down Records, Gemini Sun, Ghostly International, K Records, Kranky, Le Tigre, Megaforce, NinjaTune, Palmetto Records, Projekt and Scion Audio-Visual to over 350 digital outlets. IRIS is based in San Francisco, CA and New York, NY. For more information, visit www.irisdistribution.com.

For further information please contact:
Matt Coleman         
425-283-9844

Audrey Faine
415-495-6409

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digital music iris txttunes mobile marketing community independent music music distribution

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