AutoUSA Lead Partners Help Generate Best Closing Rates in Industry

AutoUSA, America's best source of online customers, announced today that a study of metrics from over 300 AutoNation stores revealed that AutoUSA sales leads, which are sourced from Edmunds.com, Kelley Blue Book, MSN Autos and Yahoo! Autos, and other specially chosen independent websites, have generated a 20% better closing rate than any other third party lead provider. A reason sited for the higher closing rates is the majority of Internet shoppers visit these sites. In fact, a recent independent study found that approximately 80% of Internet auto shoppers visit an independent automotive web site as part of their shopping process when researching a new vehicle.

Fort Lauderdale, FL (PRWEB) December 10, 2007 -- AutoUSA, America's best source of online customers, announced today that a study of metrics from over 300 AutoNation stores revealed that AutoUSA sales leads which are sourced from Edmunds.com, Kelley Blue Book , MSN Autos and Yahoo! Autos, and other specially chosen independent websites, have generated a 20% better closing rate than any other third party lead provider. A reason sited for the higher closing rates is that the majority of Internet shoppers visit these sites. In fact, a recent independent study that found that approximately 80% of Internet auto shoppers visit an independent automotive web site as part of their shopping process when researching a new vehicle.

"Dealers can be certain that having a presence on the top independent automotive websites will ensure they connect with the customers who are ready to buy," said Phil DuPree, President of AutoUSA. "Our initial and ongoing strategy of sourcing the highest quality leads from the best-rated sites has paid off and our dealer customers have the close rates and ROI numbers to prove it."

Our focus is not to just provide a lead, but a buyer that has a high level of trust already integrated into the process

AutoUSA partners with Edmunds.com, Kelley Blue Book, MSN Autos and Yahoo! Autos, as these sites have established themselves as attracting qualified buyers and passing that information to dealers.

Edmunds.com attracts car shoppers conducting research during the buying process. "Our dealer and OEM partners continually report that our leads are the highest closing leads in the industry. This is largely because we don't introduce consumers into the leads channel until they are ready to buy," said Lisa Ackerly, Executive Director of Edmunds.com. "The leads generated from Edmunds are from consumers who conduct research on our site; we never acquire leads from outside sources. We are proud of our partnership with AutoUSA as we share a common goal of delivering the highest quality leads to the marketplace."

Kelley Blue Book is well known for its tools used by consumers to determine the value of their trade-in vehicles. Kbb.com receives more than 13 million unique visitors every month, and 87% of the visitors buy a car within six months of visiting. "Our focus is not to just provide a lead, but a buyer that has a high level of trust already integrated into the process," said Mike Romano, Vice President of Dealer Strategy at Kelley Blue Book. "Our goal is to provide consumers with all the information they need and provide a seamless handoff to our dealer partners. AutoUSA is an integral part of this process."

Yahoo! Autos relies on its brand recognition and vast network of well-informed consumers who trust Yahoo! to connect them with local dealers. "Thanks to expert video reviews, thousands of user ratings and comprehensive safety and reliability information, consumers are well educated before submitting a lead," said Michael Yang, Vice President and General Manager of Yahoo! Autos. "We are proud to connect these high-quality, ready-to-purchase consumers with AutoUSA's collection of the nation's best dealers."

AutoUSA continues to partner with only the top-rated automotive web sites to deliver leads that have the highest closing rate in the industry. They most recently received the highest score in business generation and lead quality in the 2007 J.D. Power and Associates Dealers Satisfaction with Online Buying Services Study.

About AutoUSA (www.AutoUSA.com):
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country's most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo! Autos, America Online, NADA Analytical Services Group and AutoVantage.com. In 2006, 88 of the Ward's e-100 dealers were customers of AutoUSA, and in 2007 AutoUSA received the highest score in business generation in the J.D. Power & Associates Dealers Satisfaction with Online Buying Services Study. More information is available online at http://www.AutoUSA.com

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