Musical Challenge Adds Buzz to 2007 BRIT Awards with MasterCard

Digital Media Communications (DMC) s running an online buzz marketing campaign featuring a new version of 2005's challenging 'PicQuiz', which was designed by big:group to help MasterCard promote its sponsorship of The BRIT Awards taking place on 14 February.

London (PRWEB) February 2, 2007 -- Digital Media Communications (DMC) s running an online buzz marketing campaign featuring a new version of 2005's challenging 'PicQuiz', which was designed by big:group to help MasterCard promote its sponsorship of The BRIT Awards taking place on 14 February.

The online buzz marketing campaign features PicQuiz (http://www.picquiz.com/brits2007), an interactive online quiz that was first designed and built by MasterCard's sponsorship and interactive agency, big:group, in 2005. Jolyon Hogarth-Scott, Managing Director of big:interactive, a division of big:group, explained: "MasterCard first used PicQuiz and DMC's buzz marketing expertise in 2005 to promote their association with The 25th BRIT Awards. This year, they've asked us to create a new version of the fun, challenging quiz, and DMC to kickstart buzz about it, with the aim to engage entertainment-hungry music lovers in online participation with the brand."

The new 2007 version of the quiz shows 20 illustrations that each relate to a famous musical duo or band. If quiz players guess all 20 correctly, they go into a prize draw in which they could win one of these prizes courtesy of MasterCard:
-   Two BRIT Awards table tickets, including travel and accommodation
-   One of three pairs of BRIT Awards balcony tickets
-   From 7-28 February, one of 10 BRIT Awards 2007 CDs
From 1 March until the end of the year, PicQuiz will remain live for leisure players to enjoy.

DMC's managing director Justin Kirby said: "MasterCard is using online buzz marketing to help generate awareness of its BRIT Awards sponsorship, adding the benefits of consumer-driven, peer-to-peer endorsement to its wider marketing initiative."

You can see PicQuiz in action at: http://www.picquiz.com/brits2007.

About Digital Media Communications (DMC at http://www.dmc.co.uk)
Founded in 1994, DMC are the connected marketing experts. With offices in the UK and Australia, they provide strategic consultancy, educational workshops and implementation of viral, buzz and word-of-mouth marketing campaigns for major brands, including Bacardi, Bose, Burger King, Canon, Diesel, EA Sport, Eidos, EMI, Ford, GSK, Levi's, Mastercard, Mates, Mazda, Microsoft, MTV, New Line Cinema, Opel, Pacific Brands, Propertyfinder, realestate.com.au, SonyBMG, Sony Ericsson, Stihl, Superfund, Unilever and Virgin Mobile.

DMC co-founded the international Viral + Buzz Marketing Association (http://www.vbma.net) and DMC's MD is the co-editor and -author of the book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (http://www.connectedmarketing.org/book/index.html)

About big:group (http://www.biggroup.co.uk)
big:group is an integrated marketing communications agency that works through the line, on both strategic and implementational projects.

big:group comprises of the following disciplines; big:management, big:pr, big:production, big:creative and big:interactive.

For further information on big:group please see www.biggroup.co.uk

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