Hewlett Packard Partners with Nikonians User Community

Nikonians welcomes Hewlett Packard, a recognized leader in the photo imaging industry, as a corporate partner.

LAS VEGAS, NV (PRWEB) March 8, 2007 -- Nikonians, the international community of Nikon enthusiasts, welcomed Hewlett Packard as a corporate sponsor at the opening of the PMA 07 International Convention and Trade Show in Las Vegas (March 8-11).

The collaboration agreement will see HP contributing its wide breadth of knowledge and expertise to the Nikonians community in the form of original content, workshops and events, while the community provides HP with advertising channels, product feedback and ideas.

"As photography has advanced significantly with the use of computer technology and digital imaging innovations, it is our strategic objective to partner with international leaders in imaging technology," said Nikonians director of publishing and communications, Joachim Feser. "Our corporate partnership program provides these players with a direct link their end-users."

HP has an extensive digital graphic arts and professional photography product portfolio encompassing photo printers, scanners and original supplies. By partnering with Nikonians, HP moves even closer to its market with a unique exchange of ideas and advice.

Said Emilio Ghilardi, vice president and general manager, Consumer Business, Imaging and Printing Group, Europe, Middle East Africa, HP: "It is important for HP to be a part of one of the internet's premiere sites for lovers of photography. HP invests a huge amount of R&D in its digital imaging products for advanced amateurs and professionals and this partnership represents a great opportunity to share this expertise with a committed and passionate community."

The Nikonians Corporate Partnership program enables international companies with a direct access to a vertical interest group of imaging and photography prosumers. Corporate partnerships and advertising packages are available in various levels, with information available at: http://www.nikonians.org/advertise/

More Information on Nikonians®
Nikonians® - Worldwide Home for Nikon® Photographers
Founded in the year 2000, Nikonians® is the friendly home for Nikon® enthusiasts on the Internet. With more than 78,000 members from 140 countries and more than a million unique visitors per month it is the largest community of its kind. The community is not affiliated to Nikon Corporation. Nikonians® is a registered trademark of Nikonians.org. Nikon® is a registered trademark of Nikon Corporation.
For further information on the Nikonians community please visit: http://www.nikonians.org/

More information on Hewlett Packard:
Hewlett Packard focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing and IT infrastructure, Hewlett Packard is among the world's largest IT companies, with revenue totaling $91.7 billion for the four fiscal quarters ended Oct. 31, 2006. More information about Hewlett Packard (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.

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