Billions of Cleaner Beverage Can Tops Used as Billboard space
Advercan and 3M develop the World's first commercially feasible can top media label.
(PRWEB) April 23, 2007 -- Advercan (www.ADVERCAN.com), 3M, and its sourcing ally, Graphic Packaging Incorporated, has just distributed clean capped beverage can samples at the Coca-Cola packaging conference and other interested media and beverage companies around Atlanta with very positive reaction. The new system can feasibly offset the beverage industry's costs of goods sold with profits from distributing second and third party advertisements. "Advercan's AmeriCANtop is a powerful marketing medium that's a perfect fit for today's health conscious consumer. It assures market share increases, guarantees a new net revenue source, and addresses the very real concerns of exposed food packaging" says the founder, K Mac McClintock. Advercan's test distribution plans involve a military appreciation soda shipment to the troops in the Middle East, where sand, hygiene conditions, and dust are major issues.
In conjunction with 3M, Advercan has developed a film that will biodegrade over time by combining certain additives to the extrusion process. This allows for an earth-friendly sanitary seal, and a way to create a new revenue stream for the beverage world. The Advercan model is potentially worth billions of dollars to any company fortunate enough to take advantage of this cutting-edge product, as there are over 250 billion cans distributed globally per year. "Not a bad idea since no one watches TV anymore but everyone still drinks flavored sugar water from a can" writes the very entertaining and innovative Steven Hall of AdRants. Frank Vidal of Graphic Packaging Inc. submits, "Advercan is a great concept, riding the wave of health and wellness. A fridgepack of Advercan capped cans will multiply promotional opportunities by 12!"
Tom Bachman of Beverage Industry Magazine says, "Now for the first time, cans have the capability of 'under the cap' type of promotions previously restricted only to bottles. In addition, there are the opportunities for aroma and electronic chip technologies that have never before been available. In today's consumer products world, security and sanitation are of utmost importance in providing products that are attractive, convenient yet safe." He goes on to say, "The Advercan system is the emerging technology for touch and target TNT marketing." Additionally, the beverage giant who caps their cans first, can expect to control market share against competing brands, thus improving the tax base and employment rate in whatever city it is headquartered.
With interests from Interpublic Group, Omnicom, Clear Channel, and Publicis media conglomerates, the BevCo board rooms are sure to be buzzing with excitement!
Team Advercan is the first to attend trade shows with these models, first with a copyright/patent file/publication portfolio, first to build prototype machinery, first to discover a commercially feasible film, first to broker can-top-media, and now seeks their first industry partnerships for investment opportunities.
For more information, please contact K Mac @ Team Advercan 1-800-879-7050 INFO @ ADVERCAN.COM or their system sourcing ally, ADVERCAN @ GRAPHICPKG.COM
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See the original story at: http://www.prweb.com/releases/2007/04/prweb520840.htm
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