Pit Crew Live Launches Racing Superstore, Taps into Fan Loyalty

Pit Crew Live (www.pitcrewlive.net), the world's first social network for racing fans, has launched its online superstore, Speedzone Racestore, which is one of the largest online retailers of NASCAR and racing related products in the world.

Tampa, FL (PRWEB) May 15, 2007 -- Pit Crew Live (www.pitcrewlive.net), the world's first social network for racing fans, has launched its online superstore, Speedzone Racestore, one of the largest online retailers of NASCAR and racing related products in the world. At the Speedzone Racestore, shoppers can purchase original racing memorabilia, apparel, die-cast, posters, gadgets, and all other types of race related products. In addition, Speedzone Pit Crew Members receive discounts on merchandise purchased at Speedzone Racestore. For more information, visit www.pitcrewlive.net and click on Speedzone Race Store.

According to Rodney Wortham, a former Busch Team owner and NASCAR Licensee for over 20 years, "Racing fans show their loyalty to their favorite drivers by purchasing branded merchandise and patronizing a driver's sponsors." Indeed, according to Jed Pearsall, President of Performance Research, a Newport, RI-based sports research firm, "NASCAR fans provide one of the highest levels of brand loyalty and sponsorship support of any one of the hundred or so sports and special events we've tested."

Racing fans show their loyalty to their favorite drivers by purchasing branded merchandise and patronizing a driver's sponsors.

In a recent Performance Research study, for which over 1,000 NASCAR fans across the country were interviewed, over one-half (57%) indicated that they had a "higher" trust in products offered by NASCAR sponsors. In comparison, only 16% of the general public holds a "higher" trust in Olympic sponsors and only 5% have a "higher" trust in sponsors of World Cup Soccer.

In addition, nearly three-fourths of the NASCAR audience surveyed (71%) reported that they "almost always" or "frequently" choose a product involved in NASCAR over one that is not, simply because of the sponsorship. In comparison, only 52% of professional tennis enthusiasts, and 47% of PGA golf enthusiasts "Almost always" or "Frequently" choose products based on sponsorships. "These figures reinforced the need for an online one-stop shopping experience like Speedzone Racestore," noted Wortham.

Pit Crew Live is an interactive social network that allows racing fans from around the world to interact with other fans. Race fans can also create blogs, polls, and forums; check racing news; post pictures; search classifieds; chat; and much more.

Pitcrewlive.net keeps members up to speed with the latest news from all forms of racing, including NASCAR, IRL, NHRA, and Formula 1. The interactive site also allows members to post comments in the "shout box," a web-based posting board where all members can post comments and ideas viewable by all members.

Contact:
Rodney Burrell
www.PitCrewLive.net

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