Landis Entertainment Links Nashville Talent to Madison Avenue
Music vet leverages Collective IQ network to link artists with corporate promotion opportunities.
Nashville, TN (PRWEB) May 31, 2007 -- Landis Entertainment & Media Partners [http://www.landisentertainment.com, founded by entertainment industry deal maker Barry Landis, ranked among the 25 most influential personalities in the Christian industry, has launched a new celebrity, concert and corporate endorsement business unit. Mr. Landis, who runs Collective IQ's media group, will leverage the Collective IQ corporate Rolodex to create unique opportunities and bring the large brands to Nashville's door step. Landis has already landed several of the world's most trusted brands that have expressed an affinity for endorsements targeting the Country and Christian demographics and were seeking a presence and dealmaker in town to connect the dots.
"As Nashville continues to increase its stature as a multi-platformed entertainment center, it's only natural that we continue to connect leading corporate brands to the creative community," said Landis. "GM and Coke have a footprint in this community, but we're going to announce very soon a number of other brands that want a slice of this marketplace."
"Celebrity endorsements are a time-tested promotional tool," said Billy Glynn, Chairman of Collective IQ and partner of Industry magnate Joel Katz, who formed the concept of branded entertainment. "The challenge is usually finding the opportunities to match the right artists with the right companies. Many of our clients such as Wrigley's, AT&T, Western Union and others could benefit greatly from such associations. Infrastructure like this is commonplace in LA or NY, but there is a huge opportunity for growth in Nashville. By combining Barry's strong ties to the Nashville entertainment industry, both Barry and my personal and professional relationships with Joel Katz, and with Collective IQ's broad network of corporate innovation councils and clients, brands can be promoted by artists whose audiences have the strongest affinity for these brands."
About Landis Entertainment & Media Partners
Landis Entertainment & Media Partners was founded by Barry Landis, an entertainment industry dealmaker. Landis is responsible for some of the world's greatest Christian, Gospel and Country music, and has been involved in the careers of some of the biggest names in the genre, among them, P.O.D., Amy Grant and Randy Travis. Before he formed his own company, Landis was President of Word Records, one of the three largest Christian music companies in the world. He has more than 50 #1 songs to his credit and his marketing plans have been responsible for the sale of more than 60 million records. He has received the Outstanding Alumnus Award from both Mt Vernon Nazarene University and Western Kentucky University, when he completed his Masters Degree. He is the Secretary of the Nashville chapter of NARAS (Grammys) where he serves on the Board of Governors and earlier this year he fused his passion with his work by launching The Briner Institute, a non-profit think tank dedicated to improving opportunities for students interested in entertainment and media.
About Collective IQ
Collective IQ (www.CollectiveIQ.com) is a Corporate Merchant Bank focused on a family of elite private equity funds (niche equity, buy out, leasing, sub debt, and mezzanine) and a portfolio of companies. Headquartered in Atlanta, with offices worldwide, CIQ also serves as the corporate venture and development team for a network of Global 1000 clients.
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