YMI Jeans Roars Old Hollywood Style for Fall 2007
Tigers and Cougars and Models, Oh My!
Los Angeles, CA (PRWEB) June 18, 2007 -- Continuing to live up to it's glamorous image as a leader in the junior/young-contemporary denim market, YMI Jeanswear shot it's over-the-top Fall 2007 ad campaign in Los Angeles. The Fall campaign follows the legacy of sexy, lively and mesmerizing looks of previous campaigns seen on billboards throughout Los Angeles, California, and Times Square, New York, as well as in a variety of national and international fashion and entertainment magazines.
Stemming from the Spring/Summer 2007 Hollywood-inspired campaign, Fall 2007 bears the theme of 1940's Hollywood glamour with a fiery model resembling a classic blonde bombshell. The campaign shows off the hottest fall looks in denim from dark washes to boot-cut and sleek straight-leg to the season's must-have trouser and wide-leg styles.
The campaign plays out in a variety of settings including an ultra sexy nightclub, a red carpet arrival and on-stage performance with a swanky jazz band, capturing the sexy glamour of a bygone era. Four sexy male models assisted in steaming up many of the shots posing alongside "blonde bombshell" and the exotic animals brought in to complement the shots. A Bengal tiger and a baby cougar went glam for many of the shots dolled up in gilded collars as they posed next to the model. An exciting day filled with the sounds of clicking cameras and tiger roars, it was a photo shoot done in true old Hollywood style!
Be on the lookout as the campaign hits the streets and world-wide this Fall.
YMI Jeanswear is available in upscale department stores such as Nordstrom, Dillard's, Belk, divisions of May Co. and Macy's department stores, specialty chain stores and sportswear specialty stores across the U.S. and worldwide. The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI products are offered in sizes 0-13 for juniors, 25-32 for young contemporary, 2-12 for Miss YMI, 14-24 juniors' plus sizes and 7-16 for girls. For more information, please visit ymijeans.com. Corporate headquarters are located at 2423 East 23rd Street, Los Angeles CA 90058, (323) 581-7700. For Canada, contact Double J Fashion Group Inc., 5575 Royalmount Ave., Mount Royal, QC H4P 1J3, (514) 739-3122.
PRESS CONTACTS:
YMI Jeanswear: Dina De Fazio, Evelyn Lugo
P: 323-581-7700 E: dina(@)ymijeans.com, evelyn(@)ymijeans.com
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