NXTbook Media Releases Ad-Jolt -- Industry-Wide Animation Solution for Digital Editions
NXTbook Media now offers Ad-Jolt. For the first time ever, advertisers in digital editions can easily animate advertisements at a reasonable cost.
Lancaster, PA (PRWEB) June 14, 2007 -- Lancaster, PA-based digital publisher NXTbook Media announced the immediate availability of Ad-Jolt, an industry-wide solution for publishers of digital editions. With Ad-Jolt, publishers can easily add eye-catching animations to editorial and advertising, resulting in more captivating content for readers.
"While publishers have always had the ability to animate digital editions, many publishers neglect to do so said Spencer Ewald, President of NXTbook Media. "Flash animation is typically expensive and time consuming, which are two major deterrents. Ad-Jolt fixes this, by giving publishers an inexpensive way to animate their digital editions."
Such a strong emphasis on reader affinity and new technology has lead some publishers like e.Republic, Inc., a publishing company specializing in information technology for state and local government, to choose NXTbook Media as the digital publisher for their publications.
"As the leading publisher in our market, we've been using digital editions for some time," says Don Pearson, Executive Vice President of e.Republic. "In order to continue offering cutting-edge portal information and advertising to our readers and advertisers, we decided to expand to a digital publishing provider. Programs like Ad-Jolt help us maximize the rich media experience at an affordable price."
With Ad-Jolt, publishers merely provide NXTbook Media with any pdf they wish to be animated. Within 48-72 hours, the finished animation is ready for insertion into the digital edition. Pricing to publishers vary but Ewald emphasizes that "it's significantly lower than what customers have come to expect for Flash animation. That's why we call it Ad-Jolt: the results and the pricing are both somewhat shocking."
Readers can view an Ad-Jolt sample book with examples of before and after animation by clicking here.
About NXTbook Media:
NXTbook Media™ optimizes print publications for use on the Web. NXTbook™ Media's digital publishing application helps clients market and broadcast print materials in easy-to-read electronic editions over the Internet using only a standard Web browser. Customers including Advanstar Communications, Hewlett-Packard, Reed Business Information, Prism Business Media, Cisco, Valpak, CMP, Thomas Publishing, VNU Media, Hanley-Wood, Kia, Vance Publishing and Ziff Davis choose NXTbook Media™ to expand the reach and effectiveness of their print materials. Named as one of the "100 Companies that Matter Most in the Digital Content Industry" for two consecutive years by EContent Magazine, NXTbook Media is privately held and headquartered in Lancaster, PA. www.nxtbookmedia.com
About e.Republic:
e.Republic, Inc. is the nation's leading publishing, research, event, and new media company focused on information technology for the state/local government and education markets.
Serving both government and industry for over 20 years, e.Republic publishes the market's leading periodicals, runs the largest intergovernmental conferences in the nation and produces over 100 targeted and custom events annually (www.erepublic.com).
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