PhotoWorks Launches My Share, Allowing Users to Share and Store Photos, Photo Books and Photo Projects from Personalized Web Pages

My Share is the initial step in PhotoWorks' goal of providing a one-stop site for sharing, storing and selling photos, photo books and personalized photo gifts.

Seattle, WA (PRWEB) June 27, 2007 -- PhotoWorks®, Inc. (OTCBB:PHTW), the Internet-based digital photo-publishing company, today announced the launch of My Share, a new feature that allows PhotoWorks users to build their own Web pages devoted entirely to their photo albums, photo books and photo projects. My Share bridges the gap between traditional photo sites that allow people to share and store photos, and e-commerce photo sites that allow users to share, store and create products with their photos, but often don't allow them to publicly share those pictures or products.

When creating a My Share Web page, users can share as many of their photo albums and photo books as they like. Easy sorting and viewing tools allow browsers to flip through multiple photo albums and photo book projects from within the My Share, without ever leaving the page. Owners are able to protect their public photo albums and photo books by allowing or not allowing others to buy and/or download through an editing feature in their My PhotoWorks account.

With My Share, PhotoWorks is creating a unique one-stop shop that addresses everyone's photo needs, from storing and sharing images and ideas, to creating personalized photo products, to purchasing the perfect photo gift

Every My Share page has a unique Web address based around a 'username' selected by owner, allowing people to easily send links to friends and family. Owners can also create profiles that give them the option of sharing information about themselves and their interests with visitors to their pages. Plus, message boards make it easy for friends and family to post comments and suggestions.

In the coming months, PhotoWorks users will also be able to share personalized photo gifts they create, including cards, calendars and keepsake items.

"With My Share, PhotoWorks is creating a unique one-stop shop that addresses everyone's photo needs, from storing and sharing images and ideas, to creating personalized photo products, to purchasing the perfect photo gift," said Andy Wood, President and CEO of PhotoWorks. "It's another step in PhotoWorks' mission of giving people new, creative ways to express themselves and indulge their passions through their digital memories. In the coming months, we'll take things even further by allowing users to sell content and easily share pictures from personal Web sites, blogs and social networking profiles."

About Photoworks
PhotoWorks(R), Inc. is an Internet-based photo publishing company. The company's web-based services allow PC and Mac users to share and store their digital photos and create hardbound photo books, customized greeting cards, calendars, prints and other photography-sourced products. Formerly known as Seattle Film Works, PhotoWorks has a 30-year national heritage of helping photographers share and preserve their memories with innovative and inspiring products and services. More information on the Company is available at www.photoworks.com.

MEDIA CONTACTS:

Genesa Garbarino               
PhotoWorks               
206.281.1397

Hal Bienstock
Maloney & Fox
646.356.8307   

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