ArchPort(TM) is First Footwear Company to Open the Sole

ArchPort™ Shoes takes the lead as the first footwear manufacturer to open the sole of footwear. The company introduces its new marketing campaign today with the tag line "We Opened the Sole." ArchPort™ sandals and athletic shoes include open cavities and removable compartments in the soles of footwear, which can be used to conveniently carry all types of personal possessions. They are commonly used for the beach, poolside or working out at the gym so that a wallet or purse is not necessary. ArchPort's™ include a wallet-like insert that is removable while wearing the shoes.

Fremont, California (PRWEB) July 18, 2007 -- ArchPort™ Shoes takes the lead as the first footwear manufacturer to open the sole of footwear. The company introduces its new marketing campaign today with the tag line "We Opened the Sole." ArchPort™ sandals and athletic shoes include open cavities and removable compartments in the soles of footwear, which can be used to conveniently carry all types of personal possessions. They are commonly used for the beach, poolside or working out at the gym so that a wallet or purse is not necessary. ArchPort's™ include a wallet-like insert that is removable while wearing the shoes.

On July 12th ArchPort™ sandals appeared on QVC. QVC showed the sandals with cash, band aids and other items inserted into the sandals. The sandals are available in a flip flop style and slip-on slide style, and in multiple color combinations, for both men and women.

ArchPort's™ only existing competition is Reef sandals, who introduced a women's sandal this summer which includes a compartment in the sole (one year after ArchPort™ began internet sales of its sandals). The Reef product is a derivative, making Reef, a subsidiary of the VF Corporation (among the world's largest apparel companies) a follower of ArchPort™, the leader in the design and development of footwear with openings in the soles.

In the future, ArchPort™ plans to introduce footwear with openings in the sole designed to carry modules used for mp3 players, gps and other accessories which will be interchangeable in ArchPort™ footwear.

For information:
Contact
Matt Potts, Founder and President
ArchPort™ Shoes
www.archport.com
(510) 713-8716
(866) 436-9927

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