Morpheus Debuts Public Service Announcements Raising Awareness of Potential Risks Associated With File-Sharing; Emphasizes "Care What You Share - Share Responsibly"
P2P powerhouse Morpheus' national campaign encourages and reminds users of file-sharing software to share responsibly with PSAs. The Share Responsibly campaign aims to better inform users who might be carelessly and inadvertently sharing personal documents such as tax returns or that government or corporate employees might be haphazardly using file-sharing software for personal use, thus unwittingly making sensitive or even classified information available if they haphazardly designate what files and folders are available for sharing, despite many clear instructions and warnings about this that currently exists within Morpheus.
Los Angeles, CA (PRWEB) July 25, 2007 -- In an attempt to further address the concerns expressed today during the U.S. House of Representatives Committee on Oversight and Government Reform Hearing on Inadvertent File Sharing on P2P Networks held in Washington DC, StreamCast Networks, Inc., developers and distributors of the popular file-sharing and search software, Morpheus™, announced today the launch of a new national campaign that encourages and reminds users of file-sharing software to share responsibly.
& quot;Care what you share - share responsibly," one of the tag lines of the campaign, summarizes the clear recommendation contained in the new public service announcements (PSAs) links to StreamCast's updated policy and information on safeguards that can be applied to further protect a user's private documents from being inadvertently shared.
"Like our campaign says, 'Share responsibly,'" StreamCast Networks' CEO Michael Weiss said. "Protecting your privacy by caring what you share and knowing where your downloads go is a powerful way to provide users with information and the motivation to share responsibly."
The Share Responsibly campaign aims to better inform users who might be carelessly and inadvertently sharing personal documents such as tax returns or that government or corporate employees might be haphazardly using file-sharing software for personal use, thus unwittingly making sensitive or even classified information available if they haphazardly designate what files and folders are available for sharing, despite many clear instructions and warnings about this that currently exists within Morpheus.
"It is important that users of Morpheus are provided with accurate information as to the many safeguards, including consumer disclosures and software design, which Morpheus has and continues to make available to users of its software."
Informing users to better understand how P2P and file sharing technology works can help users protect their data securely and is one of the goals of StreamCast's recently released, Morpheus Consumer Disclosures Guide, which outlines and illustrates how the Morpheus client software operates in providing consumer disclosures in efforts to make readily available to users of the software information regarding installation, configuration, privacy, data security, confidentiality and sharing of inappropriate file content.
"These new public service announcements speak clearly to parents, students, company executives and any casual user of the software about making sure they are sharing responsibly, which may help encourage more users to initiate and continue to use file-sharing software exclusively for non-infringing purposes while protecting concerns of privacy and security," continued Weiss.
The PSAs will reach millions of user impressions daily and seek to build awareness while highlighting the consequences of file-sharing. Through the tag line "Share Responsibly," the PSAs put forth a message that is both empowering and compelling.
The campaign includes banner PSA ads to Morpheus users that communicate the importance of mitigating the risks of file-sharing. All of the PSAs include the tag line along with links to more detailed information. Additionally, users will be alerted with a message during the install process of the software that informs them with greater information on which folders and files are being shared while providing users with easy options to edit these folders.
The PSAs are available at http://www.morpheus.com/ShareResponsiblyAdCampaign.html. Morpheus' updated policy and information on safeguards, Morpheus Consumer Disclosures Guide, is available at http://www.morpheus.com/disclosure.asp
About StreamCast Networks, Inc.
StreamCast Networks, Inc. is the developer and distributor of the popular Morpheus file-sharing and search software. Now in its 6th year of revolutionizing Internet-based digital media distribution and distributed technologies, Morpheus incorporates NEOnet technology, the most significant enhancement to peer-to-peer technology to date. Morpheus also provides creators and copyright holders the ability to sell their content to a targeted market of peer-to-peer users. Over 168 million copies of Morpheus have been downloaded according to CNET's download.com. More information is located at www.streamcastnetworks.com, www.morpheus.com, and www.neonetwork.com. The new Morpheus 5.4 is available for free download at www.morpheus.com.
Media Contact:
Brian O'Neal, Morpheus, StreamCast Networks, Inc.
boneal @ morpheus.com - (818) 887-8610 x. 122 or (310) 702-8844 (mobile)
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