Texas-Based Marketing Firm Publishes 'Easy Marketing' Whitepaper Series

Justin Downey Marketing publishes the first in its new whitepaper series illustrating the easy way to market small businesses.

Irving, TX (PRWEB) August 20, 2007 -- Justin Downey Marketing, an integrated marketing firm providing low-cost, high-impact marketing services to small businesses in Texas, announced today the release of "Easy Small Business Marketing :: The Objective-Achieving Website".

This whitepaper, the first in JDM's "Easy Marketing" whitepaper series, illustrates clearly the process for identifying marketing activities that directly impact business goals. It also explains the easy way to develop the site into a resource rather than just an advertisement. Finally, and most importantly, it shows how to use low-cost, high-impact activities, such as search engine optimization and search engine marketing, to promote the site to your ideal buyers.

Our whitepaper series was designed as a way of educating small business owners in the 'meat-and-potatoes' of marketing

"It's ridiculous that Search Engine Optimization and Search Engine Marketing are shrouded in supposedly mysterious and proprietary processes," said Justin Downey, Owner and Managing Director of Justin Downey Marketing. "The only thing mysterious about SEO and SEM is why it's become so mysterious."

"Our whitepaper series was designed as a way of educating small business owners in the 'meat-and-potatoes' of marketing," said Jenee' Oxley, Creative Associate at Justin Downey Marketing. "Our hope is that the more sophisticated a small business owner is in regards to marketing, the more value they will get from it."

"Easy Small Business Marketing :: The Objective-Achieving Website" can be downloaded here:
http://www.justindowneymarketing.com/CFR/jdm_Registration.php?refer=PR0820

Coming up next in the Easy Marketing whitepaper series:

• Easy Small Business Marketing :: Online Public Relations
• Easy Small Business Marketing :: Integrating Sales and Marketing
• Easy Small Business Marketing :: Promotions to Drive Sales
• Easy Small Business Marketing :: Trade Show Exhibition
• Easy Small Business Marketing :: The Corporate Blogosphere

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