Plus Size Retailer, Sizeappeal, Announces Chenese Lewis New Face of Company
Plus-size actress and model Chenese Lewis will serve as the new face of Sizeappeal, making personal appearances and hosting special events. A new print advertising campaign depicts this new direction and features Chenese in various Sizeappeal looks.
Los Angeles, CA (PRWEB) April 24, 2008 -- Plus-size actress and model Chenese Lewis will serve as the new face of Sizeappeal, making personal appearances and hosting special events. A new print advertising campaign depicts this new direction and features Chenese in various Sizeappeal looks.
Chenese is a celebrity whose mission is to empower women to embrace their curves, which aligns well with the Sizeappeal vision. Named " A Leader in the Curvy Revolution" in PLUS Model Magazine, Chenese is intelligent, confident, with a great sense of style, making her an ideal role model for plus-size women everywhere. The Sizeappeal partnership kicks off in April 2008 with a promotion of the 2008 Flawless Calendar, the first of its kind showcasing plus size models of different ethnicities, shapes and sizes with high fashion editorial images. Chenese not only modeled in the calendar but executive produced it as well.
"I am extremely excited to work with Sizeappeal to help women understand that a curvy size 22 can be as sexy as a size 2, especially when a woman feels great about how she looks," says Chenese.
"We want to help inspire plus-size women to embrace their curves and feel confident in their skin," says Lauren Ricks, Marketing Manager of Sizeappeal. "Chenese is more than a plus size model, she carries a positive message and is an inspiration to many women. Our partnership with Miss Lewis and our collection that incorporates an elevated sense of style, all benefits the plus-size consumer, which has traditionally been underserved."
SizeAppeal is dedicated to the proposition that, to shop is to live. Welcome to the Curvy Revolution-we are taking the fashion world by storm.
About Sizeappeal:
SizeAppeal is the original curvy fashion website to serve up trendy, season current, perfectly fitting clothing at comparatively moderate prices. SizeAppeal offers the world's curvy women something they've never had before: shopping nirvana. For 62% of American women, and 75% of women in Europe, finding that prefect fitting, fashion forward, nicely priced little item warrants nothing short of guerilla tactics. Why? Because they are size 14 and up. Sizeappeal is every curvy woman's secret weapon against shopping hell. For more information on Sizeappeal visit www.sizeappeal.com , call toll-free: 1-866-6APPEAL.
About Chenese:
Chenese Lewis is an actress, host and plus size model. In 2003, she made history by being the first woman crowned Miss Plus America and is a sought after keynote speaker, expert commentator, and advocate for plus size women. She has made numerous television appearances including Dr. Phil and The Insider and lectures at national workshops and seminars around the country. As an actress her work on B.E.T's #1 show "Hell Date" showed her impeccable improvisational and comedic skills, which kept millions tuning in weekly. She is the creator of Hollywood NOW's "Love Your Body Day" and executive produced the 2008 Flawless Calendar. To book Chenese visit her website at: www.cheneselewis.com
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See the original story at: http://www.prweb.com/releases/2008/04/prweb885084.htm
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