Eli Lilly Federal Credit Union Selects Aprimo Professional for Centralized Marketing

Aprimo addresses corporate initiatives to be more effective and efficient.

Indianpolis, IN (Vocus/PRWEB ) June 12, 2008 -- Aprimo, Inc., a global provider of software for Enterprise Marketing Management (EMM), today announced that Eli Lilly Federal Credit Union (ELFCU) has selected Aprimo to make their marketing successes more visible across the organization through streamlined management of all marketing initiatives.

"ELFCU is an ideal Aprimo Professional customer to take advantage of the flexibility and ease of use we've built into the product for all marketing users," said Bill Godfrey, Aprimo CEO, "It is always a pleasure to add a customer who is also a neighbor in Indianapolis."

We are very pleased with the functionality of the Aprimo application

ELFCU chose Aprimo Professional to have a central application to manage their marketing. They needed a solution that could help drive collaborative processes with robust project management and better review/approval processes, as well as a repository to store their electronic collateral.

"We are very pleased with the functionality of the Aprimo application," said Tom Overton, Assistant Vice President Marketing and Business Development for ELFCU. "We are in need of the vigorous project management capabilities that can grow with us as we expand our services to the local market. The credit union's creative team has seen exponential growth in the number of projects, coupled with the management of our operations becoming more complex. Aprimo Professional can address these needs and more."

Aprimo Professional is a Marketing Resource Management (MRM) solution designed specifically for the marketing team in midmarket companies and departments within larger organizations. Aprimo Professional is delivered as a web-based, on-demand service (Software as a Service) and is designed so companies can get up and running quickly.

About Aprimo
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo's integrated suite of applications, Aprimo Enterprise, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo's innovative service oriented architecture (SOA), which eliminates marketing as an island of automation within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology and telecommunications industries. For more information call +1.317.803.4300 or visit www.aprimo.com.

Media Contact:
Laura Hupp
Marketing Communications Manager
Aprimo
Laura.Hupp @ aprimo.com
501-247-2335

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