How To Create A Buzz For Business and Nonprofits is Now Posted on YouTube
"It is a consumer revolution, where people get their news, information on demand, when ever and where ever they want it," said McQuade in a live TV newscast interview in reveal tactics to branding and marketing a company or nonprofit on little or no budget.
Los Angeles (PRWEB) July 11, 2008 -- How To Create A Buzz For Your Business and nonprofits has been captured in a live TV newscast interview and has been posted on YouTube for the public.
"If one can help the media do their job in telling a good story, they will get quoted, and that's one way the company or nonprofit organization will get promoted," Vice President George McQuade of MAYO Communications, told News Director Tami Di Vine, Crown City News (CCN), Pasadena, CA recently.
The entire segment has been posted on YouTube at:
http://www.youtube.com/watch?v=FiBB2lIUoVw
"The media is in the business of telling stories, not promoting companies, products or nonprofits," explained McQuade. He appeared first on the TV show before several nonprofit organizational leaders were scheduled to appear and later helped them with ways to improve their public relations. On the air he offered five ways to create the ultimate buzz for your business:
1. The Internet -- one of the most under utilized communications is a website, search engines, blogs, directories and there are a lot of free services for websites, directories, large and small business. A new trend is a personal social network
2. Newsletters/ezines (electronic newsletters) help announce business developments and activities, where potential new media and business associates will subscribe
3. Public Speaking -- When a person speaks on current issues or "hot button" topics at a business luncheon or event you're making your company and yourself newsworthy
4. News releases and a calendar of events about a company or activities alert editors about the company and you become a future resource and possible expert
5. Word of Mouth -- mixers, meetings, Toastmasters, Rotary clubs, fundraisers and other business events a person attends or speaks at are great places to create a buzz about the business, nonprofit activities and events.
About MAYO
MAYO Communications (www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in LA, San Diego, New York and Bern, Switzerland, serving celebrity, corporate, government and nonprofit clients. A short list of clients have included: USC, Wal-Mart, California Chamber of Commerce, Southern California Leadership Council, SafeMedia Corporation, World-Trade Center LA/LB, Los Angeles County Economic Development Corporation (LAEDC) with Chief Economist & Senior Vice President Jack Kyser,
On the entertainment side the short list includes: H20 Productions, Whittaker Bay TV drama on Fox Television this fall; Swirl Films, NC, Artists Eddie Money, Benny Mardones, Stevie Wonder benefit concerts, Saints of the Underground (legendary rock artists from Alice Cooper, Ratt and Warrant) and Crash Kelly on Warrior Records. Independent artists include: Aron Cowen and Seven Silvasy.
MAYO Websites:
MayoCommunications.com
LAentertainmentPublicity.com
MayoPR.com
MayoGreenPR.com
MayoPRSwitzerland.com
LACountyGreen.com
MAYO Blogs:
http://mayocommunications.wordpress.com/
http://mediaguru-mayopr.blogspot.com/
http://mayocommunications.wordpress.com/
http://warriorrecords.wordpress.com/
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See the original story at: http://www.prweb.com/releases/2008/07/prweb1092314.htm
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