MediaTrust to Podcast 2008 Santa Barbara International Film Festival

Audio and video podcasts will be available at http://pod.sbiff.org.

Santa Barbara, Calif. (PRWEB) January 22, 2008 -- MediaTrust, Inc. (www.mediatrust.com) today announced that it has once again been selected to create and distribute podcast interviews directly from the red carpet at the Santa Barbara International Film Festival (SBIFF). The SBIFF (http://www.sbiff.org/) will take place from January 24 to February 3.

The 2008 event is expected to attract the biggest names in the film industry including Angelina Jolie, Cate Blanchett, Tommy Lee Jones, Ryan Gosling, Javier Bardem, Casey Affleck, James McAvoy, and Ellen Page. Audio and video podcasts will be available at http://pod.sbiff.org and podcast directories like Apple's iTunes.

"The podcast from the red carpet is something that the SBIFF started two years ago in the film festival industry," said Scott Parent, vice president, Search and Social Media Optimization, MediaTrust. "We are bringing candid behind-the-scenes coverage to not only those that attend the festival, but to those around the world."

The MediaTrust Search and Social Media Optimization Division works with organizations such as the SBIFF to produce podcast episodes, and to distribute them online using best practices in Search Engine Marketing and Social Media Optimization. In 2007, the SBIFF counted 30,000 in-person attendees, and leveraged MediaTrust's expertise to attract more than 700,000 additional attendees online. To learn more about MediaTrust's work with the SBIFF, please visit http://mediatrust.com/casestudy_sbiff.html.

"We are honored and excited to be producing the SBIFF podcast once again," said Peter Bordes, CEO and founder, MediaTrust. "The SBIFF is leveraging cutting-edge online media to share world-class content and to promote the vision of the organization regardless of location."

Dedicated to the art of filmmaking, the SBIFF offers a broad array of international and independent films. The SBIFF endeavors to enrich the community both culturally and economically by presenting 11 days of films, seminars, symposiums and parties. With films from American Independents to major studio releases, to award-winning foreign films and international documentaries, cinephiles have the opportunity to discover mainstream and alternative films, as well as meet the filmmakers and talk with them after screenings. The SBIFF is in its 23rd year.

About MediaTrust
MediaTrust is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust comprises: Advaliant, a performance-based affiliate marketing network (www.advaliant.com); data management and Search and Social Media Optimization services; leading-edge media technologies; and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

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