Stemilt Growers Chooses Retail Solutions to Improve Promotion Effectiveness
Leading Produce Grower Leverages Retail Solutions to Establish Fact-Based Dialog with Key Retailer Partner
Sunnyvale, CA (PRWEB) February 5, 2008 -- Retail Solutions Inc. (formerly known as T3Ci), the leading solution provider helping consumer product goods (CPG) companies create value with retailer data, today announced that Stemilt Growers Inc., one of the leading produce growers in the US, has extended its relationship with Retail Solutions to better manage its operations with its leading retailer customer.
"We have been working with T3Ci, now Retail Solutions for over a year," said Don Stone, Account Manager, Stemilt Growers. "Over this period of time, and thanks to our joint work, we have tremendously improved our understanding on what it takes to serve our key retailer customer more effectively, especially for promotions."
Stemilt uses the Retail Solutions Trade Promotion suite to understand how to design and execute more successful promotions. By using real-time data on how stores execute events and by correlating promotion design parameters with execution and lift, Stemilt has been able to optimize its supply chain and reduce out-of-stocks.
"The learning curve in this process was astonishing," said Jared Schrieber, Vice President, Products and Services, Retail Solutions. "We realized that execution timing not only impacted the promotional event, but also affected the availability of Stemilt products in the stores following the event. In the produce industry these problems are compounded by markdowns. By giving more visibility to Stemilt, they were able to plan a more efficient supply chain and ensure they would maximize sales and availability without giving up on margin."
Stemilt has also used this project to identify stores significantly overperforming or underperforming against their peer group, and has made an effort to understand the root causes of this variance. Stemilt visited these stores to identify best practices and resolve potential issues.
"We have used the Retail Solutions project learnings to establish a fact-based dialog with our retailers down to the store level," added Bret Barnes, RFID sales analyst, Stemilt Growers. "This is of tremendous importance to us and we now know exactly on which stores and on which topics to focus. This resulted in a better, more seamless relationship with our retailer partner: which we believe is one of the long-term keys to success for suppliers."
About Retail Solutions Inc.
Retail Solutions applies science to retailer data. Formerly known as T3Ci, Retail Solutions develops and delivers a comprehensive suite of Software-as-a-Service (SaaS) solutions that turn retailer data, such as point-of-sale (POS), supply chain, merchandiser feedback and EPC data into actionable visibility into the store and onto the shelf.
Leading companies such as Bayer, Colgate-Palmolive, HP, Kao Brands, the JM Smucker's Company, Kraft, Procter & Gamble, Schering-Plough Corp., Novartis, Stemilt, Tyson Foods Inc. and Unilever trust Retail Solutions. Please visit www.retailsolutions.com for more information.
About Stemilt Growers Inc.
Stemilt Growers Inc. is a privately owned fresh tree fruit grower-packer-shipper established by current Board Chairman Tom Mathison in 1960. The Mathison family has been in the business of producing tree fruits since 1914 when the family's first orchards were established near Wenatchee on Stemilt Hill, overlooking the mighty Columbia River. Stemilt continues to be solely owned by the Mathison family, with five packing facilities in Washington and one in Stockton, Calif. Stemilt is the largest fresh cherry grower-packer-shipper in the United States, as well as a national leader in apples, pears, and organic tree fruits. Learn more about Stemilt at www.stemilt.com.
Media and Analyst Contact Information:
Victoria Sian
Marketing Communications Manager, Retail Solutions
+1 408.541.5260
victoria.sian(at)retailsolutions.com
###
Post Comment:
Trackback URL: http://ca.prweb.com/pingpr.php/RW1wdC1Db3VwLU1hZ24tSGFsZi1aZXRhLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.