Ronco Names New Vice President of World Wide Sales: Chris Mack Joins Legendary Consumer Products Company Founded by Ron Popeil

With legendary products, Ronco, the trail-blazing, infomercial-based product marketing firm made famous (and very successful) by founder Ron Popeil's "set it and forget it" phrase on television is looking for growth. With new and existing items, such as the "Pocket Fisherman", "SixStar Knives" and the "Showtime Rotisserie & BBQ", it has a stable of proven products on which to build a marketing empire.

(PRWEB) February 27, 2008 -- With legendary products, Ronco, the trail-blazing, infomercial-based product marketing firm made famous (and very successful) by founder Ron Popeil's "set it and forget it" phrase on television is looking for growth. With new and existing items, such as the "Pocket Fisherman", "SixStar Knives" and the "Showtime Rotisserie & BBQ", it has a stable of proven products on which to build a marketing empire.

Mr. Mack has been hired by Ronco and Marlin Equity Partners, a private equity firm based in Los Angeles that acquired Ronco in 2007, to reestablish Ronco as a major consumer product vendor within leading retailers both domestically and internationally. Mr. Mack brings over 20 years of professional management experience and joins Ronco as their Vice President of Worldwide Sales. Ronco, originally founded by inventor Ron Popeil, is internationally recognized and respected as the original leader in the "as seen on TV" and "direct television response" firm. Chris is responsible for building retail sales for this multi million dollar organization, and is a member of the executive management team.

"Ronco products are time tested, extremely well made and work exceptionally well; they are a tremendous value for the consumer" said Mr. Mack.

"As Ronco looks to expand its retail footprint with new products, Chris is the ideal retail sales team leader. His brand building retail experience will lead us to a greater retailer presence and bring great value to our retail clients" echoed Terry Tigner, President and CEO of Ronco. Chris will be attending the annual International Housewares Show, an industry tradeshow, on March 16th - 18th at the McCormick center in Chicago.

Prior to joining Ronco, Mr. Mack held senior management positions with leading consumer products firms such Micron PC and the Pennzoil / Quaker State Corporation, and has appeared several times as a vendor host on QVC.

About Ronco:

Based in Simi Valley, CA Ronco Acquisition Corporation is a leading marketer of innovative and famous consumer brand appliances, selling its products through Direct Response advertising and national retailers for more than 50 years. Its products include the Pocket Fisherman, Showtime Rotisserie & BBQ, Food Dehydrator and Six Star Cutlery. Ronco is a Marlin Equity Partners company. For more information, visit Ronco online at www.ronco.com.

If you'd like more information about this topic, or to schedule an interview, please call 617-818-0131 or e-mail Chris at cmack(at)ronco.com

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