Bridgestone Tires Available On All Andretti/Benelli Motorbikes, Exclusively Distributed by Power Sports Factory

Bridgestone Firestone North American Tire, LLC (BFNT) and Power Sports Factory, Inc. (PSF) have announced that a range of Bridgestone brand motorcycle and motorbike tires will be available on the entire line of Power Sports Factory's Andretti/Benelli premium motorbikes by the end of 2008.

Nashville, TN (PRWEB) March 25, 2008 -- Bridgestone Firestone North American Tire, LLC (BFNT) and Power Sports Factory, Inc. (PSF) have announced that a range of Bridgestone brand motorcycle and motorbike tires will be available on the entire line of Power Sports Factory's Andretti/Benelli premium motorbikes by the end of 2008.

The only motorbikes endorsed by racing legend Mario Andretti, the line combines top performance, competitive pricing and cutting-edge European design from Benelli -- designer of some of the best motorcycles and motorbikes in the world. The Andretti/Benelli line is also known for its high-quality construction and superior styling making it the smart choice for consumers.

Power Sports Factory is very excited to be able to offer Bridgestone brand tires on our Andretti/Benelli motorbikes. In testing, the performance of our motorbikes drastically improved when we replaced the original equipment tires with Bridgestones. Add in BFNT's legacy of success with the bikes' endorser, Mario Andretti, and you have a perfect fit.

"Given BFNT's long-standing relationship with Mario Andretti, and the Bridgestone brand's reputation for high performance motorcycle and motorbike tires, we found this to be a great opportunity to tie the two together," commented Phil Pacsi, Vice President, Consumer Marketing, BFNT. "We are proud that Mario wanted to ensure that our tires would be available on the motorbikes that carry his name."

Added Steve Kempenich, CEO, Power Sports Factory, Inc., "Power Sports Factory is very excited to be able to offer Bridgestone brand tires on our Andretti/Benelli motorbikes. In testing, the performance of our motorbikes drastically improved when we replaced the original equipment tires with Bridgestones. Add in BFNT's legacy of success with the bikes' endorser, Mario Andretti, and you have a perfect fit."

The Bridgestone Battlax BT45 Sport Touring offers a silica-enriched compound for exceptional wet and dry grip, while edges offer performance while cornering. A larger crown radius contributes to excellent stability for touring at speed. The Battlax BT45 will be available on the Andretti/Benelli M Series, which combines classic European styling with outstanding performance, making it the ideal "around town" ride.

The Bridgestone Molas ML50 is Bridgestone's core scooter line for quality-conscious end users. The ML50 provides fine dry grip, excellent wet performance, riding comfort and long life, and it will be available for the Andretti/Benelli X Series - which blends revolutionary design with high performance to deliver affordable quality to the high-end motorbike market.

Customers of the top-of-the-line Andretti/Benelli XT Series motorbike, with its modern styling and power for high performance on the open road, can choose Bridgestone Molas ML50 for the front tire and the Bridgestone Hoop B02 for the rear. The Hoop B02 is specially designed for today's more powerful high performance scooters, and it provides excellent dry grip and handling.

About Bridgestone Firestone North American Tire, LLC:
Nashville, Tenn.-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural, and other tires to its customers in North America.

About Power Sports Factory, Inc.:
New Jersey based Power Sports Factory, Inc., is wholly-owned by Purchase Point Media Corp. (OTCBB:PPMC), a Minnesota corporation. Power Sports Factory imports, markets and distributes motorbikes principally under the "Andretti" and "Yamati" brands. Additional information is available on the Power Sports Factory website at http://www.powersportsactory.com and www.sec.gov.

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