Gensler DC Designing Vibrant Mixed-Use Streetscape Adjacent to New Washington Nationals Stadium

Concept brings a dynamic retail, residential and entertainment experience to Half Street in D.C.

Washington, D.C. (PRWEB) April 1, 2008 -- Gensler DC is working with its client Monument Realty on an exciting concept for a mixed-use retail, residential and entertainment precinct adjacent to the new Washington Nationals baseball stadium. The Half Street Ballpark Streetscape scheme in Southeast Washington incorporates shopping, dining, entertainment, and residential spaces in a streetscape progression leading to the new Nationals Stadium, adding a sense of occasion and excitement and introducing elements of a human scale to the stadium vicinity. Gensler's brand design team is leading the effort to weave together architectural elements, design, way-finding and other design disciplines to create a unique sense of place at the site.

"As we grow our DC practice, Gensler sees a compelling opportunity to become more involved in lifestyle projects in the area like the one for the area by Nationals Stadium," says Jordan Goldstein, AIA, whose architecture, interior and furniture designs have garnered regional and national awards. Goldstein, one of Gensler DC's trio of newly-installed managing directors, adds that "there's a new openness, an embracing of design innovation in this city, and it's invigorating to be a part of that. On all our projects, large and small, we thrive on the challenge of creating a unique experience that captures the imagination."

A multi-disciplinary design approach

Members of teams from two or more of the Gensler DC office's fourteen practice areas often work together to realize a client's vision, whatever the scope of work. This cross-disciplinary collaboration enables Gensler to seamlessly blend traditional architecture, design and planning with leading-edge disciplines that include brand design -- the art and science of weaving of a theme throughout the physical and emotional experience of a place via a variety of media.

So fundamental is this collaborative approach to Gensler's way of working that the office has undergone a landmark transformation of its DC studio structure to nurture this inter-disciplinary approach in innovative "super-studios", aligning the diversified design talent of 350+ staff into studios in 3 market sectors: Work, Community and Lifestyle.

Gensler DC has been called upon to create distinctive experiences that respond to their clients' programs and vision from projects on an intimate scale such as the renovation of the renowned DC restaurant Equinox and the concept and design of celebrated restaurateur Jeff Tunks' much-anticipated new Reston eatery, to landmark large-scale projects like the Gaylord National Resort & Convention Center at National Harbor, MD. All of these projects are infused with the attention to every detail -- from the picturesque to the practical -- that characterizes the firm's holistic approach to design.

To view photos, go to http://www.enewsrelease.com/pressroom and enter Release ID: 138648

About Gensler
Gensler is a global design, planning, and strategic consulting firm, with more than 3000 professionals networked across 30 offices on five continents. Consistently ranked by U.S. and international industry surveys as the leading architecture and interior design firm, Gensler leverages its deep resources and diverse expertise to develop design solutions for industries across the globe. Since 1965, Gensler has collaborated with clients to create environments that enhance organizational performance, achieve measurable business goals, enrich people and communities and enhance everyday experiences. For its longstanding commitment to the advancement of sustainable design, Gensler received the Leadership Award from the U.S. Green Building Council in 2005. The Gensler Washington DC office portfolio includes an array of architecture, design and planning projects across the region, as well as nationwide and internationally. www.gensler.com

NOTE TO EDITORS: GRAPHICS & INTERVIEWS WITH GENSLER DC LEADERSHIP: Project graphics as well as interviews with Gensler DC managing directors Jeff Barber, AIA, LEED AP, Jordan Goldstein AIA and Bill Hooper, Jr., AIA are available by contacting Dean Innerarity, dean_innerarity @ gensler.com, 202.721.5200.

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