ITV Choose Trivya to Ppwer New Online Trivia Platform

Trivya Ltd. announces that UK terrestrial broadcaster ITV has chosen Trivya to provide the technology powering ITV's new online multi-player trivia gaming platform 'ITVQuiz' available at www.itv.com/quiz. The revenue share deal with ITV marks the arrival of Israeli digital design boutique Trivya Ltd as the UK's first provider of Multiplayer pay-for-play trivia and quiz services (www.Trivya.com).

Tel Aviv, Israel (PRWEB) April 1, 2008 -- Trivya Ltd. announces that UK terrestrial broadcaster ITV has chosen Trivya to provide the technology powering ITV's new online multi-player trivia gaming platform 'ITVQuiz' available at www.itv.com/quiz. The revenue share deal with ITV marks the arrival of Israeli digital design boutique Trivya Ltd as the UK's first provider of Multiplayer pay-for-play trivia and quiz services (www.Trivya.com).

Trivya's state of the art turn-key trivia platform, allows visitors to ITV Quiz to encounter a suite of unique gaming formats. Together ITV and Trivya can offer users exciting real-time skill games for fun and cash prizes. Users will interact with each other based on shared interests and ITV content. Games include popular topics such as film, TV, sport, celebrities, general knowledge and politics, tailored for the UK market. Phase 2 will see the roll out of additional ITV branded content.

We're excited to be working with an innovative company like Trivya and to be the first to introduce this new game format to the UK. We think this is an excellent way to add value to our viewers' experience by giving them another fun way to interact with ITV.

Trivya supplies ITV with its White Label Trivia platform as a comprehensive turnkey level solution tailor-made to fit ITV's individual requirements. Under a completely rebranded skin, Trivya partners receive a fully configurable gaming suite featuring free and cash multi-player, Jackpot and Tournament game-room management. Constantly evolving question banks are sorted by difficulty into hundreds of popular sub-categories. Trivya's content variety ensures mass audience appeal and player satisfaction. Trivya also provides all operational functions including customer service for support and retention, payments processing, fraud prevention and collusion detection.

Committed to the ongoing success of its partners Trivya provides a dynamic and flexible marketing toolbox to complement all its White Labels. This includes widgets, a free play Facebook application, promotional and daily quiz mailers and a full, multi-tiered affiliate system offering end to end campaign management including marketing resources and reporting systems on a brand/site level.

Trivya's trivia product was built as an open platform and is the first in the market to incorporate an innovative and unique Pay for Play function for online trivia games and quizzes with community based social networking features. This can be sampled at www.TriviaOnNet.com , the company's own branded destination service. The platform featured on ITV Quiz -- complete with customisation and branding -- demonstrates that the white label turnkey solution is the ideal tool for a content-rich website looking to capitalise on traffic while gaining an attractive site feature.

Idan Miller, CEO of Trivya Ltd. said: "We are proud to join forces with ITV to launch their branded multiplayer Trivia service. More and more major content sites today recognise the need to offer users trivia questions to enhance the surfing experience and encourage more interactive content consumption. Trivya is the first to market to offer a full customized turnkey solution for peer to peer Trivia services for fun, for prizes and for cash competitions."

William van Rest, Controller of ITV Play said: "We're excited to be working with an innovative company like Trivya and to be the first to introduce this new game format to the UK. We think this is an excellent way to add value to our viewers' experience by giving them another fun way to interact with ITV."

About Trivya:
Trivya Ltd. is poised to become the global leader in the online trivia space. The Company's platform serves the community of online gamers all around the world who love trivia, competition and excitement. Trivya's pioneer trivia product was built as an open platform and is the first in the market to incorporate an innovative and unique Play for Pay online trivia games and quizzes with community based social networking features as can be seen on www.TriviaOnNet.com , the company's own branded destination service.

About ITV:
For more than 50 years ITV has remained the UK's largest and most popular commercial producer - broadcaster. Today ITV is a multi-channel, multi-platform, content-driven business, firmly focussed on the needs of viewers and advertisers.

ITV sells advertising on behalf of all 15 Channel 3 regional licences. ITV also produces much of the programming broadcast on the ITV channels. At an operational level, the company is based around three major businesses: Broadcasting, Content and Consumer Online. ITV Play is the division within Consumer responsible for Games and Gaming. It operates products available via itv.com including ITV Bingo, ITV Poker, ITV Bets and ITV Casino via its online gaming partnership with Party Gaming.

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